For brands

Creator marketing for brands

What UGC and influencer marketing cost, how to brief creators, which rights you need and how to prove the result.

The basics

UGC or influencer marketing: what is the difference?

The most important difference is who posts it and what you are buying: reach, or purely content.

What is UGC (user-generated content)?

UGC (user-generated content) is content about your brand that is not made by you, but by real consumers or specially hired creators. It is organic and relatable, and it does not feel like a polished ad. Consumers simply believe other consumers much faster than a polished brand message.

What is creator marketing?

Creator marketing is a marketing strategy in which companies work with content creators to bring their products, services or brand to people’s attention. These creators make content for platforms such as Instagram, TikTok, Snapchat or YouTube and have often built a loyal group of followers who trust their opinion and recommendations.

What is influencer marketing?

Influencer marketing is a marketing strategy in which you work with people who have a large or specific reach on social media (influencers) to promote your product or brand.

What is micro-influencer marketing?

Micro-influencer marketing is working with influencers who have a smaller (usually between 5,000 and 100,000 followers) but extremely engaged audience.

Pricing and budget

What does UGC cost?

Right now we see a single UGC video (such as a TikTok or Reel) cost €250 on average.

What does a micro-influencer cost?

On average, a collaboration with a micro-influencer (between 5,000 and 100,000 followers) costs between €250 and €2,000 per post or video.

What does influencer marketing cost?

The cost of influencer marketing varies enormously and mainly depends on the size of the influencer (the number of followers) and the type of content you ask for.

Do it yourself or managed

When do you choose a managed campaign instead of running it yourself?

You choose a Managed Campaign (instead of running things yourself through our self-service platform) when time, expertise or scale are the limiting factors within your team.

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