That is a good base price for a shorter video without too many extra requirements. The final price does of course depend on a few factors:
- The type of content: a simple product photo is cheaper, while an extensive video (such as a tutorial or in-depth review) often moves towards €300.
- The image rights (usage rights): do you only want to post the video organically on your own socials, or do you want to run paid ads (social ads) with it for months? For the latter you often pay an extra fee for rights.
In short: with €250 per video as a starting point you have a very realistic benchmark for planning your budget.