Managed Campaigns · Premium service

You focus on your brand. We handle the campaigns, end to end.

Running great influencer and UGC campaigns takes time, expertise and constant attention. Our experienced team brings all three. From strategy and creator selection to content delivery and results reporting, we take ownership of the entire process so you do not have to.

6+ years of campaign experience. Our team has run 5,000+ campaigns across every major European market.
We use our own platform. Full transparency at every stage, no black box, no hidden decisions.
UGC, influencer or both. Managed Campaigns works across all content types and all platforms.

Managed campaign · Active

Premium

Strategy

Handled by our team

Creators selected

18 creators hand-picked

Content delivered

Delivered in 12 days

5,000+

managed campaigns delivered

6+

years of hands-on experience

20+

partner agencies

Who it is for

Not every brand has the time, or the team. That is exactly what we are here for.

Managed Campaigns is for organisations that want expert-led results without building an in-house influencer team or spending months learning a new platform.

For brands

We know influencer marketing works. We just do not have the team to do it properly.

  • No in-house influencer marketing expertise
  • Campaigns too important to get wrong first time
  • Want to scale faster than a team allows
  • Need results they can present internally

Managed Campaigns gives you a dedicated team that runs your campaigns as if they were their own.

For agencies

Our clients want influencer campaigns. We want to deliver them without hiring specialists.

  • Agency without in-house creator marketing expertise
  • Need a reliable execution partner, not a competitor
  • Want to add influencer marketing as a client service
  • Need campaigns delivered on time and on brief

Managed Campaigns lets you deliver premium influencer work under your agency's name.

For growing teams

We run our own campaigns on the platform. We just need expert help with the strategy and brief.

  • Platform users who want brief and strategy support
  • Teams launching a new campaign type for the first time
  • Scaling campaign volume beyond what one person can manage
  • Want creator selection expertise on a specific campaign

Managed Campaigns can be used for a single campaign or as ongoing support alongside your own platform use.

What we handle

Here is exactly what we take off your plate.

When you choose Managed Campaigns, our team owns each of these eight areas. You review and approve at key stages. The operational work is ours.

Campaign strategy.

We define the campaign goal, the target audience, the content direction and the creator profile before anything else is decided. Strategy before execution, every time.

Campaign brief creation.

We write a detailed campaign brief that gives creators everything they need to produce the right content first time. Clear briefs mean fewer revisions and better results.

Creator selection.

We hand-pick the best-fit creators from our verified network of 13,000+ influencers and 2,500+ UGC creators. Selection based on audience data, content quality and previous brand fit.

Creator outreach and contracting.

We reach out to selected creators, confirm availability, negotiate where applicable and handle the digital agreement signing. You never have to chase a creator.

Creator communication.

We manage all day-to-day communication with every creator throughout the campaign. Questions answered, deadlines confirmed and issues resolved without your involvement.

Content review and quality control.

We review every piece of submitted content against the brief before it reaches you. We request revisions where needed. You only see content that is ready for your approval.

Campaign monitoring.

We track campaign progress in real time, from content submission timelines to platform publishing and engagement metrics in the first 48 hours after publishing.

Results reporting and debrief.

We deliver a structured results report covering reach, engagement, content overview and what we would do differently next time. We schedule a debrief and help plan the next campaign.

Three tiers

Three tiers of support. Choose how much you want to hand over.

Start with a briefing session or give us the whole campaign. The right tier depends on your team, your timeline and how much you want to stay involved in the execution.

Briefing service

From €175

We set the strategic foundation. You run the execution.

What we do

  • Strategy brainstorm session with your team
  • Full campaign brief written by our team
  • Creator profile requirements defined
  • Platform and format recommendations

What you do

  • Select your own creators from the platform
  • Manage creator communication and agreements
  • Review and approve submitted content
  • Handle payments through the platform
Get started with Briefing
Most popular

Brief and Select

From €525

We set the strategy and find the right creators. You manage execution.

What we do

  • Strategy brainstorm session with your team
  • Full campaign brief written by our team
  • Creator shortlist with recommendation and audience data
  • Individual creator fit analysis per shortlisted profile

What you do

  • Make the final creator selection from our shortlist
  • Manage creator communication and agreements
  • Review and approve submitted content
  • Handle payments through the platform
Get started with Brief & Select

Fully managed

Custom pricing

We own the entire campaign from start to finish.

What we do

  • Full strategy, brief and creator selection
  • Creator outreach, contracting and communication
  • Content review and quality control
  • Campaign monitoring and optimisation
  • Full results report and debrief session

What you do

  • Approve the brief before launch
  • Approve the creator shortlist
  • Give final approval on content before publishing
Book a call for custom pricing

Creator rewards (product or cash) are separate from the Managed Campaigns service fee and are agreed together during the intake call. Our team gives you a full cost breakdown before anything is confirmed.

The process

Here is exactly what happens from first call to final results.

No surprises, no mystery. A clear process with defined handoff points at every stage, so you always know where the campaign stands and what happens next.

Introduction call. We get to know your brand.

Your input

A 30-minute call with one of our campaign managers. We discuss your brand, your goals, your previous creator marketing experience and your timeline. We recommend the right tier and explain the full cost before anything is agreed.

Strategy and brief. We define the campaign together.

Your input

Our team creates your campaign strategy and writes the brief. You review and approve it before anything goes live. Nothing happens without your sign-off on the strategic foundation.

Creator selection. We find the right people.

Your input

We hand-pick the best matches from our verified network and present a shortlist with our recommendation and the audience data behind each choice. You make the final decision on who represents your brand.

Campaign live. We manage the execution.

We handle all creator communication, progress monitoring and deadline management. You receive regular updates, you do not need to be involved in day-to-day creator management.

Content review. We quality-check before you see it.

Your input

Every piece of submitted content is reviewed by our team against the brief before it reaches you. We request revisions where needed. You only approve content that is ready.

Results and debrief. We close the loop.

A clear results report covering reach, engagement and content overview. We schedule a debrief call, discuss what worked, what we would change and help you plan the next campaign.

Our commitment

Not a black-box agency. Your campaign team, on your platform.

Every managed campaign runs on the Influentials platform. That means you have full visibility at every stage, not a weekly update from an account manager.

Want to see how the platform works during a managed campaign? Book a demo
01

You see the brief we write.

And you approve it before it goes to creators. Nothing happens without your sign-off on the foundation.

02

You see the creators we select.

With full audience data behind every recommendation. You make the final decision on who represents your brand.

03

You see and approve all content.

Before it goes live. Our team pre-screens every submission, but you give the final approval. Always.

04

You see the results.

In a clear, structured report. No cherry-picked metrics, no agency spin. Honest numbers and honest recommendations for what comes next.

Juliette van der Burgt
Lindt & Sprüngli

A word from our clients

We are very pleased with our collaboration with Influentials. Their efficient managed service consistently delivers the right creator match for each of our campaigns. Starting with limited knowledge of UGC and micro-influencer marketing, this partnership – including the insightful breakfast sessions – has significantly strengthened our expertise.
Juliette van der BurgtBrand ManagerLindt & Sprüngli Benelux B.V.

Compared

Three ways to run creator marketing. Here is how they compare.

The right choice depends on your team size, your campaign volume and how much time you have. Here is an honest comparison.

Most popular for busy teams

Managed Campaigns

Self-service platform

Traditional agency

Strategy and brief
Written by our team
Written by you
Written by the agency
Creator selection
Hand-picked by our team
Chosen by you with platform data
Agency-managed, often limited network
Creator communication
Handled by our team
Managed by you
Handled by the agency
Content review
Pre-screened by our team
Reviewed by you
Agency pre-screening
Time investment from your team
Approval only
Significant
Approval + briefing time
Creator network
13,000+ verified European creators
13,000+ verified European creators
Agency-specific, often not Europe-focused
Audience data
Full data per creator
Full data per creator
Varies, often limited or self-reported
Cost
Service fee + creator rewards
Subscription or per-campaign + creator rewards
High retainer + creator fees (€5K–€25K per campaign)
Best for
Brands and agencies without time or in-house expertise
Brands and agencies willing to learn the platform
Large brands with significant budgets

FAQ

Managed campaigns questions, answered.

No. You approve the brief before it goes to creators. You approve the creator shortlist before anyone is contacted. You give final approval on all content before it is published. Our team handles the operational work in between, every key decision is still yours.

The Managed Campaigns service fee covers our team's work, strategy, briefing, creator selection and execution. Creator rewards (product value or cash fees) are separate and agreed together during the intake call. We give you a full cost breakdown before anything is confirmed, so there are no surprises.

For Briefing and Brief & Select, yes, you run the campaign execution through a platform subscription. For Fully Managed, we can discuss the right setup on the intake call. Our team will recommend what makes sense for your situation.

Briefing service: 3 to 5 business days to complete the brief. Brief & Select: add 3 to 5 days for creator shortlisting. Fully Managed: typically 3 to 6 weeks from intake call to delivered content, depending on campaign complexity and creator availability.

Absolutely. Many of our 20+ partner agencies use Managed Campaigns to deliver premium campaigns for key clients, particularly for new campaign types they are adding to their service offering.

Both the brief and the creator shortlist are reviewed and approved by you before anything moves forward. If you are not satisfied with either, we revise before proceeding. Your approval is a hard gate at both stages.

Yes. Our team runs both UGC and influencer campaigns through Managed Campaigns, as well as combined campaigns that use both creator types. The right format is discussed and agreed during the intake call.

Ready to hand your campaigns to people who have done this 5,000 times?

Book a 30-minute call. We will discuss your goals, recommend the right tier and give you a full cost breakdown. No obligations and no pitch.

30 minutes. Real conversation. Honest recommendation on whether Managed Campaigns is the right fit for your situation.