Join 13,000+ creators already working with brands like McDonald's, Dove and HEMA through Influentials. Free to join. You choose the brands. Automatic payments every time.
Joining Influentials as a creator costs nothing. Not now, not ever.
Browse open campaigns and apply only to brands you genuinely want to work with.
Once your content is approved, you get paid. No invoices, no chasing.
Two ways to collaborate
Whether you have a large following or just a great eye for content, there is a place for you on Influentials.
You publish content on your own channels and get paid for your reach, engagement and community trust.
You create authentic content for brands' own channels. No need to publish it yourself. Your content is the product.
Why Influentials
Free platform. Clear rewards. Automatic payments. No agency gatekeeping.
Browse open campaigns and apply only to brands that match your identity and audience. Nobody forces a collaboration.
Once your content is approved, payment is processed automatically through the platform. No invoice. No waiting. No chasing.
Every collaboration includes a pre-built agreement that spells out exactly what is expected from both sides. You know what you will be paid before you start.
Chat with brands through the Influentials Messenger. No DMs, no email threads, no lost messages. Everything is logged and clear.
Some campaigns reward you with products, some with cash and some with both. You always see the full reward before applying. No surprises.
Joining Influentials as a creator is completely free. No subscription, no commission cut from your side, no hidden fees. Ever.
Brand partners
Over 500 brands across Europe actively run campaigns on Influentials, from household names to exciting scale-ups. This is your chance to work with them.
The brand sends you their product to try. You create content about it. You keep the product.
The brand pays you a cash fee for your content. The amount is always visible before you apply. No negotiating after the fact.
You receive the product and a cash fee. The best of both, always clearly stated before you apply.
How it works
No agency gatekeeping. No confusing process. Just a clear platform that gets you from profile to paid.
Sign up with email, Google or Instagram. Fill in your niche, platforms and content style. Takes less than 10 minutes and no portfolio is required to get started.
The Influentials marketplace shows you open campaigns from brands across Europe. Filter by niche, platform, reward type and brand. Apply to the ones you love.
If the brand selects you, you receive a clear collaboration agreement. Sign it digitally. It spells out exactly what content is expected, the deadline and your reward.
Make the content based on the brief. Submit it through the platform. Chat with the brand via the Messenger if you need clarity. It is a collaboration, not a guessing game.
Once the brand approves your content, payment is processed automatically. The money arrives in your account. No invoice needed. No waiting around.
What you earn
Rewards vary by brand, campaign type and your profile. Here is an honest overview of how it works.
The brand sends you a product to try and create content about. You keep it. Value varies by product and is always stated upfront.
Paid campaigns pay a fee per piece of content. The amount is set per campaign and always visible before you apply.
Some campaigns offer product plus cash. You always see the full reward before deciding to apply. No surprises.
The campaign page shows the exact reward. No surprises and no negotiating after the fact.
Your reward is written into the collaboration agreement you sign before creating anything.
Once the brand approves your content, Influentials processes your payment automatically. No invoice needed.
Payouts go directly to your bank account via iDeal or bank transfer, depending on your location.
Selection process
We keep it simple and transparent. Here is exactly what happens from your application to getting selected.
Browse open campaigns and apply to the ones that match your niche, content style and audience. Your profile and past work are automatically included in your application.
The brand or their agency reviews your application alongside other applicants. They look at your content quality, audience demographics and fit with their brief. This usually takes 1 to 3 days.
You receive a notification either way. If selected, you receive the collaboration agreement to sign. If not selected this time, your profile stays active for future campaigns.
Not being selected for one campaign does not affect your profile. Brands have different needs. Apply to more campaigns that fit you. The more you apply, the higher your chances.
For influencers
For UGC creators
Platforms
Influentials supports all major social and content platforms across Europe.
Short-form video content for brand channels or your own channel.
Static or carousel posts, story series and swipe-up content.
Authentic product reviews, unboxings and tutorials for brand channels.
Lifestyle imagery for brand websites, social media and advertising.
FAQ
No. Joining Influentials as a creator is completely free. There are no subscription fees, no commission cuts on your earnings and no hidden costs. Ever.
For UGC creator campaigns, no follower count is required at all. For influencer campaigns, brands typically look for creators with an engaged audience on Instagram, TikTok or YouTube. The size matters less than the engagement rate.
Not being selected does not affect your profile in any way. Different brands have different criteria. Keep applying to campaigns that match you. The more campaigns you apply to, the higher your chances of getting selected.
Once the brand approves your content, payment is processed automatically through the platform. No invoice needed. Payment goes directly to your bank account. Timing depends on the campaign but is always stated in the agreement you sign before starting.
The brand can request revisions before approving. This is managed through the platform. Your agreement states how many revision rounds are included. You only get paid once the content is approved but you are protected by the agreement throughout.
Yes. Once you are on the platform you can apply to both influencer campaigns where you publish on your channel and UGC campaigns where you make content for the brand's channels. Your profile shows both types of work.
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13,000+ creators already working with Europe's best brands. You could be next.
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Free to join. No minimum followers for UGC. Your first campaign could be live this week.
Always free. No subscription, no commission, no hidden costs.
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