Turn your content into income, on Europe's leading UGC platform.

Influentials is a leading European UGC and influencer marketing platform that connects content creators with verified brand opportunities. Brands post the campaigns they need content for, creators apply to create that content, and once your content is approved you get paid, in cash, products, or both, through our secure payment system.

Not at all. As a true UGC creator platform, Influentials welcomes creators at every level, including those with no social media following. Many campaigns specifically request content for brands to use on their own channels, so your content creation skills matter more than your follower count. If you do have a following, you will also find influencer campaigns that include posting on your own channels.

Yes. Influentials is completely free for creators to join and use. We never charge application fees, membership fees, or commissions on your earnings.

Brands request a wide variety of content, including product reviews, unboxings, tutorials, lifestyle integration, testimonials, before-and-after demonstrations, and day-in-the-life content. Formats range from short-form videos (15 to 60 seconds) to photos and Instagram Stories. Every campaign clearly specifies the content type, length and requirements before you apply.

Every brand on Influentials goes through a verification process before it can post campaigns. We verify business registration, payment history and campaign authenticity. The platform also holds payments in escrow until content is approved, so creators always get paid for completed work. This is why Influentials has become one of Europe's most trusted UGC platforms.

For most beginner campaigns, a smartphone with a decent camera is all you need. As you progress, you might add better lighting (a simple ring light works well), a tripod and a microphone for cleaner audio. We have campaigns suitable for every equipment level, plus resources to help you get the most out of what you already have.

Most new creators receive their first campaign match within 48 hours of completing their profile. Speed depends on your niche, the campaigns currently open and how complete your profile is. To increase your chances, fill in your profile thoroughly, add content samples (even ones created specifically for your application) and check the marketplace regularly for new briefs.

Once your content is approved by the brand, payment is processed through our secure system. Average processing time is around five business days, among the fastest in the industry. You can be paid via bank transfer, PayPal or other supported methods. For product-based campaigns, brands ship directly to you according to the timeline in the brief.

It depends on the campaign. Many UGC campaigns only require you to create content for the brand to use on its channels, with no posting on your personal accounts. These are marked as content-only. Other campaigns ask you to post on your social channels and are labeled as post-required, with specific compensation for your reach. You can filter campaigns by your preference.

Our platform has a structured revision process. If a brand requests changes, they provide specific feedback through our system and you have the chance to make adjustments. Most campaigns allow for one or two rounds of revisions. If the content still does not meet the brand's needs after revisions, our creator support team mediates a fair resolution.

Absolutely. As a European UGC platform, Influentials connects creators with brands across the entire European market. Many campaigns are open to creators from multiple countries, especially for digital products or brands that ship throughout Europe. Country-specific requirements, for example shipping limits, are clearly indicated in the campaign details.

Yes. Many of our most successful influencers and macro creators started as UGC creators with no following. Creating high-quality content for brands helps you develop your skills and build a portfolio. As your work improves, you can transition into campaigns that include posting requirements, helping you grow your own audience along the way.

Our platform works with 500+ European brands across fashion, beauty, skincare, tech, home goods, food and drink, travel, fitness and lifestyle. These range from exciting startups to household names like McDonald's, Dove, Samsung and HEMA. All brands are verified businesses committed to authentic collaborations with creators.