Influencer marketing has become a core strategy for modern brands, but there is no single standard rate sheet. Rates vary widely with the creator's reach and performance, the deliverables and the campaign requirements. Understanding what drives the price helps you negotiate fairly and budget realistically.
Average Pricing by Influencer Tier
- Nano-Influencers (1k - 10k followers): €100 - €500 per post
- Micro-Influencers (10k - 100k followers): €500 - €1,500 per post
- Mid-Tier Influencers (100k - 500k followers): €1,500 - €5,000 per post
- Macro-Influencers (500k - 1M followers): €5,000 - €10,000 per post
- Mega-Influencers & Celebrities (1M+ followers): €10,000+ per post
What Determines an Influencer's Price
- Reach and Audience Size: The creator tier sets the baseline. Nano- and micro-creators charge lower rates, which makes them ideal for budget-friendly campaigns or product seeding, while macro- and mega-creators ask more for their broad reach and established authority.
- Engagement Rate: An influencer with a highly active audience can charge more than one with a large but passive following.
- Niche Expertise: Creators in specialized niches such as tech, finance or B2B charge premium rates, because their audiences show stronger intent and trust.
- Content Type and Production Effort: Stories and static posts are usually the cheapest. Short-form video (Reels, TikToks) costs more because of scripting and editing, and dedicated long-form content such as a YouTube integration commands the highest fee.
- Usage Rights & Whitelisting: If you want to use the content outside the creator's own channels, for example in Meta Ads, on your website or in print, expect an additional licensing or buyout fee (typically +20% to +50%) based on duration and region.
- Exclusivity: Restricting a creator from working with direct competitors during a set timeframe will increase the campaign rate.
Maximizing Your Budget
To get the highest ROI, focus on micro- and mid-tier influencers who offer strong engagement and authentic connections with their audience, or consider purchasing content packages for long-term collaborations.
Want to see what a campaign costs in practice? Compare the plans on the pricing page, or book a demo to talk it through.