For brandsPricing and budget

What does a micro-influencer cost?

TL;DR

On average, a collaboration with a micro-influencer (between 5,000 and 100,000 followers) costs between €250 and €2,000 per post or video.

Within this group the spread is quite wide and depends heavily on the platform and the format you choose:

  • Instagram Stories: this is the cheapest format, on average between €125 and €750.
  • Instagram Reels or TikTok: short videos take more time and creativity to make. Expect on average €250 to €1,500 per video.

Related questions

What does UGC cost?

Right now we see a single UGC video (such as a TikTok or Reel) cost €250 on average.

What does influencer marketing cost?

The cost of influencer marketing varies enormously and mainly depends on the size of the influencer (the number of followers) and the type of content you ask for.

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