Micro-influencers (creators with roughly 10,000 to 100,000 followers) offer high engagement rates and dedicated audiences, making them one of the most cost-effective channels for modern brand marketing.
Average Micro-Influencer Rates by Platform
- Instagram: €100 - €500 per static post | €200 - €800 per Reel
- TikTok: €150 - €700 per short-form video
- YouTube: €500 - €1,500+ per dedicated video or integration
- Content Bundles: Discounts are common when booking multiple assets at once (e.g., 3 Reels for a packaged rate).
Key Factors Influencing Micro-Influencer Pricing
- Engagement Rate: High interaction (likes, comments, shares) commands higher prices than follower count alone.
- Usage Rights & Whitelisting: If your brand intends to run paid ads using their video or run campaigns via their account, expect an additional licensing fee (usually 20% to 50% extra).
- Product Gifting vs. Paid Deals: While smaller micro-influencers occasionally accept product gifting (seeding), most require monetary compensation for guaranteed deliverables.
- Exclusivity: Asking a creator to refrain from working with competitors for a specific timeframe will increase the total cost.
Maximizing ROI with Micro-Influencers
Working with multiple micro-influencers simultaneously allows you to diversify your content assets and target specific niche communities at a fraction of the cost of a single macro-influencer campaign.
Want to put this into practice? See how Influentials helps brands run creator and UGC campaigns, or book a demo to talk it through.