UGC (user-generated content) is content about your brand that is not made by you, but by real consumers or specially hired creators. It is organic and relatable, and it does not feel like a polished ad. Consumers simply believe other consumers much faster than a polished brand message.
UGC offers significant advantages. Its strength lies in the large volume of creative variations, the use of native formats that perform strongly in ads, content that is cost-efficient and scalable, and the ability to test and optimise quickly.
As a brand you often buy this content directly from creators and then use it as advertising (social ads) for maximum conversion.
The most important difference is who posts it and what you are buying: reach, or purely content.
Creator marketing is a marketing strategy in which companies work with content creators to bring their products, services or brand to people’s attention. These creators make content for platforms such as Instagram, TikTok, Snapchat or YouTube and have often built a loyal group of followers who trust their opinion and recommendations.
Influencer marketing is a marketing strategy in which you work with people who have a large or specific reach on social media (influencers) to promote your product or brand.
Micro-influencer marketing is working with influencers who have a smaller (usually between 5,000 and 100,000 followers) but extremely engaged audience.
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