The power of influencer marketing lies in the direct access it gives to close-knit, existing communities. Because influencers are close to their followers, they carry enormous credibility within their own niche. Through personal storytelling they weave your product into their content in a natural way, which drives strong engagement and direct social proof among their audience.
For brandsThe basics
What is influencer marketing?
TL;DR
Influencer marketing is a marketing strategy in which you work with people who have a large or specific reach on social media (influencers) to promote your product or brand.
Related questions
UGC or influencer marketing: what is the difference?
The most important difference is who posts it and what you are buying: reach, or purely content.
What is UGC (user-generated content)?
UGC (user-generated content) is content about your brand that is not made by you, but by real consumers or specially hired creators. It is organic and relatable, and it does not feel like a polished ad. Consumers simply believe other consumers much faster than a polished brand message.
What is creator marketing?
Creator marketing is a marketing strategy in which companies work with content creators to bring their products, services or brand to people’s attention. These creators make content for platforms such as Instagram, TikTok, Snapchat or YouTube and have often built a loyal group of followers who trust their opinion and recommendations.
What is micro-influencer marketing?
Micro-influencer marketing is working with influencers who have a smaller (usually between 5,000 and 100,000 followers) but extremely engaged audience.