- No time or hands: setting up campaigns, manually selecting creators, writing briefings and reviewing content takes time. With managed you hand this over completely; all you have to do is approve the selection and the content.
- A need for strategic expertise: you don't want to just post something, you are looking for a well-thought-out strategy. Our team helps you with the right creator mix, sharp briefings, formats that convert and the perfect balance between UGC and influencer marketing.
- Large or complex campaigns: as soon as you want to work with dozens of creators at once, or need content for several channels and audiences at the same time, coordination gets more complex. We make sure it runs smoothly, fast and within budget.
In short: Self-service is perfect when you have the time and knowledge in-house and want to stay in control yourself. You choose Managed when you want specialists to run the campaign from A to Z for the very best result, so you can focus on your brand.