Everything we know about #creators

If you are a content creator or influencer, 2026 is shaping up to be a defining year. Brands are no longer just looking for reach or aesthetics. They are looking for creators who understand performance, authenticity and long-term value. Influencer marketing has matured, and with that, expectations for creators have changed.Whether you create UGC for brands, grow a personal audience, or combine both, these 10 influencer marketing and UGC trends for 2026 will help you understand what brands want next and how you can stay in demand.

User Generated Content (UGC) has become one of the fastest-growing and most cost-effective ways for brands to produce authentic, high-performing content. One of the most common questions from businesses is: How much does UGC cost?

The rise of short-form video and authentic storytelling has opened the door for a new generation of creators: UGC creators. Brands are moving away from traditional influencer marketing and investing in creators who can produce high-quality, relatable, and entertaining content that feels native to platforms like TikTok, Instagram Reels, and YouTube Shorts.

The era of standard product videos is over. Brands no longer want clips of someone holding a product and reading a script. They want UGC videos that feel like short stories, creative moments and real entertainment.

If you love creating authentic, engaging content but don’t have thousands of followers, here’s the good news: you don’t need them to start earning money online. The rise of UGC (User-Generated Content) has completely changed how brands connect with audiences and opened the door for creators like you to get paid for your creativity, not your follower count.