The impact of kidfluencing
Mommy creators. Many companies are eager to collaborate with this niche of creators to promote their brands. Thanks to their loyal communities, creativity, and informative content, they offer great inspiration for many other mothers. Mothers are probably the audience you’re trying to target.
However, many creators are not aware of the (long-term) consequences of influencer activities. For example, they give little thought to how children in the future will look back on how they are portrayed on social media today.