Everything we know about #creators

Instagram is constantly evolving, and understanding how its algorithms work can make a huge difference when it comes to growing your presence on the platform. Let’s take a look at how things have changed from content formats to growth strategies so you can stay ahead of the game.

Whether you're posting a photo on Instagram, a Reel, or a TikTok video, there's one thing that can make or break your content's success before it's even watched: your thumbnail.

In today's fast-paced creator economy, authenticity is currency and few creators embody that as naturally as athletes and fitness influencers. Whether they're mid-sprint, mid-rep, or mid-celebration, there's something magnetic about their energy. You don't have to say much when a GIF speaks volumes.

If you're trying to grow your audience on Instagram, you've probably been told Reels are everything. And yes, video is powerful. But if you're sleeping on carousel posts, you could be missing out on one of the easiest ways to boost engagement, deliver value, and attract new followers.

Content creation isn’t just about looking good—it’s about capturing attention, providing value, and creating a connection with your audience. If you want to stand out and build a loyal following, here’s what you need to focus on: