Impactful results realized by brands

Kinder Ice Cream created a campaign to promote their new delicious ice creams, which take you back to your childhood from your very first bite. A selection of 30 male and female content creators were asked to create Instagram posts and stories showcasing the new Kinder ice creams. The result? Lots of authentic, playful, and colorful posts.

There was a ton of interest in this campaign. 197 influencers signed up, and 30 of them were selected to collaborate with Kinder. These influencers possessed a correct brand image, and all created very diverse and authentic posts. High-quality product photos were delivered that adhered to the briefing whilst providing the content creators with the freedom to create. They delivered content radiated them having fun with their appetizing Kinder ice creams.

In order to generate more online and offline exposure for Choices by DL, a suitable influencer marketing campaign was considered together with Influentials. The result? A nice high tea with bubbles for which a group of inspiring modern women were invited to view the collection of Choices by DL.

A total of 86 influencers signed up for this campaign, and ultimately seven of them were selected to work together. A number of things were taken into account during the selection. Firstly, the appearance of the girls was very important: the look and feel of the overall feed and stories on Instagram were taken into account. In addition, the total picture and brand match must be an exact fit with the brand.

NRC’s Rotterdam Café organized a vegan dinner to bring its vegan menu to the attention of the public. Influencers were invited to taste different vegan dishes such as gado gado and a tofu poké bowl. This dinner took place in the NRC and was the perfect time for influencers to network whilst simultaneously creating content.

The content created for this campaign had a creative approach throughout the different content creators: photos were taken of the menu, the location, and of course of the influencers themselves. This varied content appealed to the public, as the engagement rate was very high. On average the engagement rate is between 2-3%, with this campaign it was 8.4%.

America Today launched its shorts and skirts campaign through the Influentials platform to showcase their new summer collection. Content creators were asked to style either shorts or skirts together with a matching top from America Today. Their task was to create a summer outfit and capture it in a fitting photo.

The content created for this campaign is diverse and radiates summer vibes and a good time. This campaign was quite successful. On average, the engagement rate for a campaign is between 2% and 3%, with this campaign it was 5.9%. The entire campaign also generated 40,000 likes across 21 posts, which is a lot.

Innocent wanted to increase their brand awareness and show off their sustainable brand promise. They organized a fun event for influencers around the theme of sustainability to kick-off their activation strategy for the Netherlands. Innocent wanted to collaborate with content creators as an aid to increase awareness amongst their brand within the Netherlands.

During the event, all the creators had a lot of fun and this resulted in authentic content with a positive brand message. You could see that the influencers were having a good time whilst also promoting a healthy lifestyle with Innocent smoothies. The engagement rate for this campaign was 3.2% with a whopping total reach of 3 million!