How to Start as a UGC Creator: A Complete Content Creator Guide

The rise of short-form video and authentic storytelling has opened the door for a new generation of creators: UGC creators. Brands are moving away from traditional influencer marketing and investing in creators who can produce high-quality, relatable, and entertaining content that feels native to platforms like TikTok, Instagram Reels, and YouTube Shorts.

If you’re wondering how to become a UGC creator, what equipment you need, and how to build a UGC portfolio that stands out on any UGC platform, this guide covers everything you need to know.

Why UGC Is Growing So Quickly

Brands no longer want basic “product how-to” videos or generic tutorials. They’re now searching for:

• High-quality videos and photos
• Content that is entertaining, creative, and unique
• Real people and relatable storytelling
• Native, natural content that blends into social feeds

Creativity and authenticity matter more than ever. Brands want content that feels fun, fresh, and scroll-stopping, not like a polished advert.

How Do I Start as a UGC Creator and What Do I Need to Begin?

Starting as a UGC creator is more accessible than ever, you don’t need a large social media following, just creativity and the ability to produce engaging content.

1. Understand What UGC Actually Is

UGC (User-Generated Content) is content you create for brands, not necessarily content you post on your own page. Brands use your videos or photos in paid ads, on their social media, email campaigns, or websites. Your value is based on your content quality, not your follower count.

2. Choose a Niche or Style

Selecting a niche helps brands quickly identify where you shine. Popular UGC niches include:

• Beauty and skincare
• Fitness and wellness
• Fashion and accessories
• Home and lifestyle
• Food and drink
• Travel
• Tech and gadgets

Your niche can evolve over time.

3. Create Practice Content

Before you land brand deals, you’ll need examples. Start by filming content using products you already own, such as:

• Unboxings
• Testimonial-style videos
• Problem/solution storytelling
• POV lifestyle clips
• Product close-ups
• Aesthetic shots
• Voiceover videos

Create content that feels natural, entertaining, and visually appealing.

What Equipment or Tools Do I Need to Start Creating UGC Content?

You don’t need a fancy studio or expensive gear to begin. A simple setup can still produce high-quality results.

Essential Equipment for UGC Creators

1. A Modern Smartphone
An iPhone or recent Android model works perfectly.

2. Quality Lighting
Natural light, a ring light, or a softbox can make a huge difference.

3. Tripod
For stable, hands-free filming.

4. Clean Backgrounds or Backdrops
A tidy room, a neutral wall, or aesthetic corner helps elevate your visuals.

5. Editing Tools

• CapCut
• VN
• Adobe Premiere Pro or Final Cut Pro (optional for advanced editing)

6. Optional: Microphone
Great for voiceovers and testimonial videos.

Additional Tools for Workflow

• Canva (for portfolio design or simple graphics)
• Google Drive / Dropbox (for file delivery)
• Notion / Trello (for organisation)

These tools allow you to work efficiently and deliver professional-quality content.

How to Build a Strong UGC Portfolio to Stand Out

Your UGC portfolio is your most important asset when pitching to brands. It should highlight your skills, style, and creativity.

What to Include in Your Portfolio

• 6–10 of your best videos
• A mix of styles: lifestyle, voiceovers, testimonials, demos
• High-quality photos
• A short introduction about you
• Your niche(s)
• Rate card or packages (optional)
• Contact details

How to Make Your Portfolio Stand Out

• Showcase your strongest work, quality over quantity
• Keep the layout clean and professional
• Include creative, unique, and entertaining content
• Demonstrate that you understand current social trends
• Use cohesive branding throughout

Brands want content that feels modern, fun, authentic, and engaging, make that clear in your portfolio.

Best Places to Host Your Portfolio

• Canva website
• Notion
• Wix or Webflow
• Google Drive preview page
• UGC creator platforms

UGC Creator Tips for Success

Here are practical UGC creator tips to help you grow and stand out from the competition:

1. Prioritise Entertainment

Brands want content that feels organic, fun, and memorable, not overly promotional.

2. Study High-Performing Ads

Use TikTok Creative Centre or Meta Ads Library to understand what brands are currently promoting.

3. Perfect Your Hook

The first 2–3 seconds matter most. Start with a compelling shot, statement, or POV moment.

4. Pitch Consistently

Reach out to brands through email, Instagram DMs, or sign up to UGC platforms for opportunities.

5. Keep Improving Your Craft

Trends change quickly. Stay up to date with editing styles, hooks, transitions, and platform updates.

Final Thoughts

Becoming a UGC creator is an exciting opportunity for anyone with a passion for creativity and storytelling. With a strong UGC portfolio, the right tools, and an understanding of what brands truly want high-quality visuals, authenticity and entertainment, you can start landing paid collaborations without needing a large following.

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