A blog full of influencer marketing tricks

Whether you're posting a photo on Instagram, a Reel, or a TikTok video, there's one thing that can make or break your content's success before it's even watched: your thumbnail.

If you're trying to grow your audience on Instagram, you've probably been told Reels are everything. And yes, video is powerful. But if you're sleeping on carousel posts, you could be missing out on one of the easiest ways to boost engagement, deliver value, and attract new followers.

**The different types of UGC** As authentic and original content continues to dominate the marketing landscape, more and more brands are turning to user-generated content (UGC) to fill their feeds and maximise their advertising efforts. However, within the realm of UGC, various types of content are emerging.