Everything we know about #platform

Influencer marketing has matured rapidly in recent years. What began as a focus on individual platforms, often dominated by Instagram, has now evolved into a multi-channel ecosystem where content flows seamlessly across TikTok, YouTube Shorts, Instagram Reels and beyond. For brands and agencies, success increasingly lies in developing strategies that embrace this cross-platform reality.

**The different types of UGC** As authentic and original content continues to dominate the marketing landscape, more and more brands are turning to user-generated content (UGC) to fill their feeds and maximise their advertising efforts. However, within the realm of UGC, various types of content are emerging.

In a world where social media moves faster than ever and marketers continue to strive to create the most engaging and relevant content, your target audience remains an essential component to success. This applies especially when a brand wants to highlight products or services in a campaign—it simply has to reach the right people.

How to connect with your audience through UGC and Thematic Days

How to make impact with your campaign? Here's how to optimize it and keep on growing!