Frequently Asked Questions

Find quick answers by category, Agencies, Brands, Platform, Influencers, and User-Generated Content. Still can’t find what you’re looking for? Feel free to contact us.

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UGC

Influencers

How is performance content delivered?

Creators upload their content and stats directly to the platform, and everything appears instantly on your campaign results page. Some performance data is even tracked in real time, so you can monitor progress as it happens.

Do I pay per campaign, subscription or both?

You can choose between a subscription or paying per campaign — both options are available. Want to see what fits your needs best? Check the plans here.

How do I launch a campaign on Influentials?

You can launch a campaign easily with our Campaign Wizard. In just 6 simple steps you set up your briefing, upload visuals, define assignments, set creator requirements, decide on the reward, and finalize the agreement. Then your campaign is ready to go!

Can I invite my own creators to the platform?

Yes, you can invite your own creators to the platform. They can sign up and create their own account through the following link: here.

In which countries or markets are your creators active?

Most of our creators are active in the Benelux, but our international network is growing rapidly. If you’re interested in collaborations outside the Benelux, just contact us to explore the possibilities.

How do I get started as a brand?

You can get started by creating a free trial account and exploring the platform. Once your account is live and you’ve activated a plan, you’ll get full access to set up your campaign and kick off right away.

Do you offer onboarding or support?

Yes, we offer full onboarding and support. Your dedicated Success Manager is available to answer questions, guide you through the platform and help you whenever needed.

Do I need a subscription to launch a campaign?

Yes, you need a subscription to launch a campaign on Influentials. You can explore the platform with a trial account first, but an active plan is required to start collaborating with creators.

What subscriptions and pricing do you offer for brands?

We offer different subscription plans for brands based on their needs.‍

You can view all options on our pricing page: here.

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Is the platform free to use for creators?

Yes, the platform is free to use for creators. You only earn (never pay) when you join campaigns.

How many creators are in your creator network?

Our network includes over 11,000 creators from a wide range of nationalities. This gives brands access to diverse talent across niches, languages and markets.

When do I qualify to join Influentials as an UGC creator or influencer?

To join Influentials as a UGC creator or influencer, your profile is reviewed manually. We look at factors like follower count, content quality, niche, engagement and overall professionalism to make sure you’re a good match for brand collaborations.

Can my agency partner with a UGC or influencer platform under a white-label model?

Yes, many influencer and UGC platforms offer white-label or partnership options for agencies. This lets you use their technology, creator network and campaign tools under your own brand, so you can scale services without building the infrastructure yourself.

How can agencies automate creator selection and campaign management?

Agencies can automate creator selection and campaign management by using platforms with built-in matchmaking, briefs and reporting. Tools like Influentials let you filter creators, manage communication, track deliverables and measure results, all in one place, without manual outreach.

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What are typical pricing and margin models for influencer and UGC services?

Agencies typically charge a service fee or markup on top of creator costs. Common models include a 20–30% margin, fixed campaign fees, or retainers that cover sourcing, management and reporting. Pricing depends on content volume, creator rates and campaign scope.

How can I prove ROI and results of influencer and UGC campaigns to clients?

You can prove ROI by tracking metrics like reach, engagement, clicks, conversions and content performance in ads. Use platform insights, unique links or discount codes to show exactly which creators and campaigns drive results for your clients.

How should agencies handle contracts, rights, and licensing for creators?

Agencies should use clear contracts that cover usage rights, licensing, deliverables and payment terms upfront. Platforms like Influentials simplify this by handling agreements within the workflow, so both the brand and creator are protected without extra legal hassle.

What are the best tools or platforms to manage influencer and UGC campaigns?

Platforms like Influentials, Hyred and LinkPizza make it easy to manage influencer and UGC campaigns from one place. They help with sourcing creators, handling briefs, communication, content delivery and performance tracking, so you don’t need separate tools or manual outreach.

How can I scale content production for multiple brands at once?

You can scale content production by working with multiple UGC creators and streamlining briefs, deadlines and delivery through a platform. Using a tool like Influentials lets you manage several brands, creators and campaigns at the same time without losing quality or control.

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How can agencies find and manage influencers and UGC creators efficiently?

Agencies can manage influencers and UGC creators efficiently by using platforms that handle sourcing, briefs and communication in one place. Tools like Influentials save time by giving access to vetted creators, campaign management and performance insights without manual outreach.

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What’s the best way to integrate UGC and influencer content into ad campaigns?

The best way to use UGC and influencer content in ads is to repurpose your top-performing creator posts, get the usage rights and adapt the format to each platform. This type of content blends naturally into TikTok, Instagram and Meta ads and drives higher engagement and conversions than traditional ads.

How can my agency offer influencer and UGC marketing as a service to clients?

You can offer influencer and UGC marketing by partnering with a platform or building a creator network for your clients. Use tools like Influentials to source creators, manage campaigns, handle contracts and deliver content efficiently without having to build everything in-house.

What types of businesses see the best results from influencer and UGC marketing?

Brands in e-commerce, beauty, fashion, lifestyle, fitness and travel see the strongest results from influencer and UGC marketing. Any business that sells visually appealing products or services to consumers can benefit, especially when authenticity and social proof drive buying decisions.

How can I measure the ROI and performance of influencer or UGC campaigns?

You can measure ROI by tracking metrics like reach, engagement, clicks, conversions and content performance in ads. Use unique links, discount codes or platform insights to see which creators or posts drive the most results.

What are the legal and copyright considerations when using influencer or UGC content?

You need permission and usage rights before using influencer or UGC content. Always agree on where and how the content can be used (e.g. ads, socials, website) and for how long. A good platform or contract covers copyright, licensing and ownership to protect both sides.

How do I find authentic creators who fit my brand identity?

Look for creators whose content, tone and audience match your brand values and style. Platforms like Influentials make this easy by showing you a creator’s demographics, content examples and interests so you can choose the right fit.

How can I use influencer or UGC content in my TikTok and Instagram ads?

You can use influencer or UGC content in TikTok and Instagram ads by securing usage rights and repurposing the videos in your ad manager. This type of content performs well because it feels native, authentic and less like a traditional ad.

How much does it cost to work with influencers or produce UGC content?

Costs vary per campaign, but influencers typically earn from €200 per collaboration, while UGC content starts around €150 per video. Pricing depends on usage rights, content type, audience size and deliverables.

How do I choose between hiring influencers or UGC creators for my campaign?

Choose influencers when you want reach, visibility and social proof. Choose UGC creators when you need authentic content to use on your own channels. Many brands use both: influencers to promote, and UGC creators to fuel ads, socials and websites.

What is a UGC platform and how can it help me find creators?

A UGC platform is an online marketplace where brands can find and collaborate with content creators. It helps you discover creators that match your target audience, manage briefs, and receive authentic photos or videos quickly and efficiently.

How can my brand benefit from working with UGC creators and influencers?

Brands benefit from both: influencers create reach and social proof through their own audience, while UGC creators deliver authentic content brands can use in ads, socials and websites to boost trust and conversions.

What is the difference between influencer marketing and UGC marketing?

Influencer marketing focuses on creators promoting brands to their own audience, while UGC marketing uses creator-made content on the brand’s channels. Influencers bring reach, UGC creators provide authentic content without needing followers.

How do I build a UGC portfolio that gets me hired?

Create a simple portfolio with 4–6 high quality sample videos that show different products, styles or niches. You can host them on a landing page, Instagram highlight, TikTok or Google Drive link, brands just want to quickly see your style and quality.

How can I make a professional UGC video that brands love?

To make UGC videos brands love, keep it natural but high-quality. Use good lighting, clear audio, show the product in use and focus on authentic, original storytelling. Keep the format vertical and short, just like the ads brands run on TikTok and Instagram.

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What are the best UGC platforms for beginners?

Great UGC platforms for beginners include Influentials, Hyred and Influee. They make it easy to create a profile, access paid projects and connect with brands without needing a large following.

How can I find paid UGC projects or reliable platforms?

You can find paid UGC projects by joining reliable platforms and marketplaces where brands post campaigns. On Influentials, for example, you can apply directly to UGC collaborations instead of pitching brands one by one.

What equipment or setup do I need to start creating UGC content?

To start creating UGC content, a smartphone with a good camera, natural lighting and a clean setup is enough. You can upgrade later with simple tools like a tripod, ring light or microphone to boost quality.

How can I make money as a UGC creator without showing my face?

You can make money as a UGC creator without showing your face by focusing on product-only content. Think hands-only videos, voiceovers, unboxings, lifestyle shots, or demos where the focus is on the item, not you.

How much do UGC creators earn per video or project?

In Europe, UGC creators typically charge between about €150 and €200 for a single high-quality video. Pricing varies widely depending on experience, content complexity, usage rights, and brand budget.

Do I need followers to be a UGC creator?

No, you don’t need a large following, creating authentic high quality content matters most.

How do I become a UGC creator?

To become a UGC creator, start by creating sample content in the style of the brands you’d like to work with. Share it on your socials or portfolio, then pitch to brands or join platforms where you can apply for UGC campaigns. Engagement matters less than creativity and quality.

What is a UGC creator and what do they do?

A UGC creator makes photos or videos for brands to use on their own channels. They don’t need a large following, their role is to produce authentic content that fits a brand’s style and goals.

How do I stand out to brands as a new influencer?

You can stand out to brands by posting consistent, high-quality content in your niche and showing strong engagement. Be authentic, use clear branding on your socials, and keep your profile up to date so brands can quickly see your value.

Can micro influencers get paid partnerships too?

Yes, micro influencers can absolutely get paid partnerships. Brands often prefer smaller creators because their audiences are highly engaged and trust their recommendations.

What are the best influencer platforms to find paid collaborations?

Influentials is one of the best platforms to find paid collaborations, thanks to its smart marketplace and trusted brand network. Other options include Join and LinkPizza, but Influentials is the go-to platform for influencers looking for high-quality, paid campaigns.

Do I need a media kit to work with brands?

No, you don’t need a media kit to work with brands on our platform. By connecting your social channels, we automatically pull in your data, so brands can view your demographics and content directly from your profile.

How much do influencers earn per post or campaign?

Earnings vary per campaign, but influencers make around €205 on average per collaboration.

How do I find brands that want to collaborate with influencers?

You don’t have to search for brands yourself! Thanks to our smart marketplace, influencers can simply apply for live campaigns. Brands post collaborations and you can respond directly, making it easy to connect with the right opportunities.

How can I grow my following to attract brand deals?

Focus on consistent, high-quality content in your niche to grow your following and attract brand deals. Engage with your audience, use relevant hashtags, post regularly, and collaborate with other creators to increase your reach and credibility.

What’s the difference between an influencer and a UGC creator?

An influencer promotes brands on their own social channels, while a UGC creator makes content for brands to use on theirs. Influencers use their audience to create reach, whereas UGC creators focus on producing authentic photos or videos without needing a large following.

How many followers do I need to start getting paid collaborations?

You can start getting paid collaborations from about 1,000 engaged followers. Many brands work with nano influencers, so content quality and engagement are just as important as your follower count.

How do I start working with brands as an influencer?

To start working with brands as an influencer, focus on building a strong and authentic online presence. Choose a niche, create high-quality content, grow an engaged audience, and optimize your social profiles with clear contact details. Once you’ve built credibility, you can pitch to brands directly, join influencer marketing platforms or collaborate through agencies that connect creators with campaigns. Consistency, professionalism, and engagement are key to attracting brand partnerships.

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