Everything we know about #socialmedia

Audiences today no longer connect with overly polished advertising. They trust people, not productions. As a result, brands are turning to UGC marketing, a strategy built around authentic, creative content made by real customers and talented creators.To manage this kind of content effectively and at scale, more and more brands are using a UGC platform. Among these platforms, Influentials has become one of the leading solutions for brands across Europe that want high-quality, creative and data-driven user generated content.

For many creators, UGC begins at the kitchen table or in the corner of a bedroom. While this can work in the early days, there comes a point where having a dedicated workspace not only improves the quality of your content but also makes you feel more professional when pitching to brands. The good news is that you do not need a huge budget or a spacious flat to build a set-up that looks and feels like a studio.

In a world saturated with content, the most memorable creators aren’t always the ones with the best lighting or the most polished feed, they’re the ones who tell stories.

Whether you're crafting scroll-stopping Reels, dreamy photo dumps, or branded content for your favourite clients. The right tools make all the difference. As a creator, your content isn’t just a post. It’s your portfolio. Your pitch deck. Your personality.

Instagram is constantly evolving, and understanding how its algorithms work can make a huge difference when it comes to growing your presence on the platform. Let’s take a look at how things have changed from content formats to growth strategies so you can stay ahead of the game.