For creatorsWorking with brands

How do you deliver your content the right way?

TL;DR

Check your content against the brief before you deliver it, and do a quick technical check of the format, image, sound and music. Always deliver the original files in the highest quality, name them clearly and send exactly the versions the brand asked for. Deliver on time through the campaign, add a short note, and wait for approval before you post anything on your own channels.

You've filmed and edited your content. Now it's time to deliver it. This last step is often underestimated, but it determines whether the brand can get started straight away or has to come back to you with questions. Careful delivery saves you and the brand time, and prevents unnecessary revisions.

1. Check your content against the brief

Go through the brief one last time and check that you've delivered everything:

  • Deliverables. Have you made the right number of videos or photos?
  • Format and length. Is the format correct (for example 9:16), and does the length match the brief?
  • Key messages. Are all the key messages in it?
  • Do's and don'ts. Have you shown everything that's required, and avoided everything that isn't allowed?

2. Do a technical check

Watch your content in full one more time, preferably on your phone and full screen.

  • Image. Is everything sharp and well lit? Is the product clearly visible?
  • Sound. Is your voice clear, without disturbing background noise?
  • Safe zones. Is any important text or product hidden behind where the app's buttons would be?
  • No watermark. Make sure there's no logo from an editing app in your video.
  • Music. Have you only used music if the brief allows it? When in doubt, deliver a version without music.

3. Deliver original files

Always send your files in the highest quality. Don't send them via WhatsApp or other apps that compress video, because that reduces the quality.

4. Name your files clearly

Use a clear file name, so the brand can see straight away what's what. For example: Brand_YourName_Video1_HookA.mp4. This is especially useful if you deliver several videos or versions.

5. Send the right versions

Check in the brief what the brand wants. Depending on the campaign, that may be a finished video, raw clips, versions with and without captions or music, or several hooks for the same video. Only send what's asked for, so the brand doesn't have to search.

6. Deliver on time

Deliver your content before the deadline. Can't make it? Let the brand know as early as possible, rather than at the last minute.

7. Add a short note

Send a short message with your delivery. Say what you're sending, and mention anything that's useful to know. For example: "Here are the two videos. Video 1 has two different hooks. Both are also included without music."

After delivery

  • Wait for approval. Don't post anything on your own channels until the brand has approved your content, unless otherwise agreed.
  • Keep an eye on your messages. The brand may have feedback or questions. Respond quickly.
  • Keep your files. Save your original files until the campaign is fully completed, in case the brand asks for an adjustment.

Common mistakes

Watch out for compressed files, a watermark from an editing app, the wrong format, missing key messages, unclear file names, music that isn't allowed, and posting content before it has been approved.

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Related questions

How do you communicate professionally with a brand?

Good communication makes you a creator brands want to work with again. Respond within a working day, keep your tone friendly and clear, and put all your questions in one message. Confirm when you've received the product, let the brand know straight away if something changes, and record agreements in writing. Use the communication channel within the campaign where possible.

How do you handle feedback and revisions?

Feedback from brands is a normal part of the job, not personal criticism. Read it calmly, ask questions if something isn't clear, and make the changes within the agreed time. When you resubmit, briefly say what you've changed. If feedback goes beyond what was agreed in the brief, raise it politely. And the best way to keep revisions to a minimum is to read the brief carefully from the start.

How do you read a brand brief properly?

The brief tells you exactly what a brand expects from you. Read it in full before you apply, and pay special attention to the deliverables, key messages, do's and don'ts, deadlines, compensation and usage rights. Make your own checklist, ask questions before you start filming, and check your content against the brief once more before you submit it.

What does a brand expect from you as a creator?

Brands look for creators who are reliable, professional and easy to work with. In practice, that means following the brief, delivering good content on time, communicating clearly, handling feedback well and sticking to agreements. You don't need to be perfect or have a big following. Brands mainly want to be able to count on you.

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