Great content is important, but how you communicate determines how pleasant a collaboration feels. Brands often work with many creators at the same time. Creators who respond quickly, are clear and keep the brand informed stand out positively.
Respond quickly
Try to respond to messages within one working day. Don't have an answer yet? Send a short message saying you've seen it and when you'll get back to them. This shows the brand they can count on you.
Keep your tone friendly and professional
You don't need to be formal, but stay polite and to the point. Avoid lots of emojis, slang or very short replies like "ok". A friendly, clear message always comes across well.
Be clear and specific
Put all your questions in one message instead of sending lots of separate messages. Be specific: "Should the product be visible in the first three seconds?" is easier to answer than "How should I film it?"
Confirm when you receive the product
Let the brand know when the product has arrived. Is something damaged, missing or not what you expected? Report it straight away, preferably with a photo.
Keep the brand informed
Don't wait until the deadline if something is going wrong. Let the brand know early if you're running late, if you're ill or if something is unclear. Brands are usually understanding, as long as you're honest and let them know in time.
Record agreements
Confirm agreements in writing, for example in a short message. That way you both know what's been agreed, and you avoid misunderstandings later. Where possible, use the communication channel within the campaign, so everything is kept in one place.
Example messages
- Confirming receipt of the product. "Hi! The package arrived today. Everything looks great. I'll start filming this week and deliver the content before Friday as agreed."
- Asking a question. "Hi! Quick question about the brief: would you like the product name mentioned in the first few seconds, or is it fine at the end?"
- Reporting a delay. "Hi! Unfortunately I'm ill and won't make Friday's deadline. Would Tuesday work for you? Sorry for the inconvenience."
What to avoid
Avoid not responding or responding very late, sending lots of short separate messages, responding emotionally or defensively, making agreements only verbally without confirming them, and contacting the brand outside working hours with non-urgent questions.
Something not working out?
If you and the brand can't reach an agreement, stay calm and friendly. Contact Influentials support if you need help.
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