For creators

Creator marketing for creators

How to start as a UGC creator, shoot better video with the gear you have, set your rate and work well with brands.

Getting started

How do you become a UGC creator?

Becoming a UGC creator is thankfully a lot easier than becoming an influencer, because you literally need zero followers. Brands pay you purely for the content you make, not for your reach.

What does a UGC creator actually do?

A UGC creator makes photos and videos for brands that look as if they were made by an ordinary consumer.

Which type are you

UGC creator or influencer: which fits you?

Choosing between UGC creator and influencer depends entirely on what you enjoy doing and whether you like being in the spotlight yourself.

Making video: technique

How do you make a UGC video with just your phone?

Making a professional UGC video with just your phone is easier than you think. The camera on your smartphone is more than good enough these days. It is purely about how you use it.

Rates and payouts

What do you earn as a UGC creator?

What you earn as a UGC creator depends heavily on your experience, but the average market rate is around €150 to €250 per video.