Unlike an influencer, a UGC creator does not share this content on their own social media channels. Instead, you deliver the footage directly to the brand, which then uses the content for its own TikTok, Instagram or ad accounts.
This is what a UGC creator does on a day-to-day basis:
- Turning the briefing into visuals: A brand sends you a briefing with the key selling points (USPs) and the desired vibe. You work out how to capture that visually and genuinely.
- Scripting and filming: You write a short hook (the first 3 seconds to grab attention) and film yourself using the product. Think unboxings, 'get ready with me' (GRWM) videos, product demonstrations or reviews.
- Editing: You edit the videos directly in apps such as CapCut or TikTok. You add trending audio, take care of subtitles and cut the scenes together at a good pace.
- Delivering the content: You deliver the ready-to-use videos (often in several variations of the first 3 seconds) to the brand, including the signed-off usage rights.
You are basically an independent content maker, model and video editor in one, helping brands get ad material that really works because it doesn't feel like advertising.