Here is the quick check to see what fits you best:
Choose UGC creator if you:
- Don't feel like building your own following: You don't need thousands of followers; brands pay you purely for the quality of your photos and videos.
- Prefer working behind the scenes: You enjoy coming up with content, filming and editing, but don't necessarily need to be the 'well-known personality' yourself.
- Want to focus on content creation: You just want to shoot great videos for brands, without the pressure of being active on your own socials every day to keep the algorithm happy.
Choose influencer if you:
- Want to build a community: You love being in direct contact with followers, answering questions and building a personal bond with an audience.
- Want to make your own face and name your brand: You enjoy sharing your daily life and your specific passion (such as fashion, travel or tech) and want people to follow you for who you are.
- Want to earn from your reach: You enjoy running an influential platform and giving brands access to your specific audience.
So the question is: do you want to purely make beautiful content for brands and get paid directly for your skills? Go for UGC. Or do you want to build your own brand, your own platform and your own audience? Then influencer marketing is for you.