The power of influencer marketing lies in the direct access it gives to close-knit, existing communities. Because influencers are close to their followers, they carry enormous credibility within their own niche. Through personal storytelling they weave your product into their content in a natural way, which drives strong engagement and direct social proof among their audience.
For brandsThe basics
What is influencer marketing?
TL;DR
Influencer marketing is a marketing strategy in which you work with people who have a large or specific reach on social media (influencers) to promote your product or brand.
Related questions
How do UGC and influencer marketing reinforce each other?
Influencer marketing provides reach and brand awareness, while user-generated content (UGC) delivers authentic social proof that drives conversions. Together they form a full-funnel approach.
UGC or influencer marketing: what is the difference?
The difference between UGC and influencer marketing is what you buy. With influencer marketing you pay for the creator's reach on their own channel, with UGC you pay for content that your brand uses itself in ads and on its own channels.
What is UGC (user-generated content)?
UGC (user-generated content) is content about your brand that is not made by you, but by real consumers or specially hired creators. It is organic and relatable, and it does not feel like a polished ad. Consumers simply believe other consumers much faster than a brand message.
What is a creator and what types are there?
A creator is anyone who produces visual, audio, or written content for digital channels. Creators range from micro-influencers and vloggers to educators, artists, and UGC creators.