On Influentials you can run a campaign in two ways. You can do it yourself through the self-service platform, or you can let our team do it for you. That second option is a managed campaign.
What we take care of
- Briefing. We turn your goals, target audience and key messages into a clear brief that creators understand.
- Creator selection. We search our network for creators who suit your brand. You get a curated creator portfolio that you can review and rank, so you decide who you work with.
- Coordination. We handle all communication with creators: planning, product shipments, questions and deadlines.
- Content review. We check every piece of content against the brief before it reaches you. You only see content that is ready for your approval.
- Payout and wrap-up. We arrange creator payouts and close the campaign with an overview of the results.
Managed or self-service?
A managed campaign is a good fit if you don't have time or in-house capacity for influencer marketing, if you want to work with many creators at once, or if you are new to UGC and influencer marketing and want expert guidance. Self-service works well if you want full control and are happy to manage creators yourself.
What you do
You share your goals, budget and timeline. You choose creators from the portfolio we put together. You approve the final content. We take care of everything else.
Want to put this into practice? See how Influentials helps brands run creator and UGC campaigns, or book a demo to talk it through.