Many people think you need a studio, a professional camera or thousands of followers to work with brands. That's not the case. This is what you actually need.
The basics
- A smartphone. Almost all creator content today is made with a phone. Modern phones film and photograph well enough for most campaigns.
- An active social media account. You need an Instagram, TikTok or UGC-portfolio that you post on regularly. Make sure your account is public, so brands can see your content.
- An Influentials account. Sign up for free and complete your profile with a photo, a bio and your connected socials.
Handy to have
- Good light. Daylight from a window works perfectly. A simple ring light can help in the evening or in winter.
- Clear sound. For videos where you talk, a quiet space makes a big difference. A small clip-on microphone is a cheap upgrade if you want one.
- A simple editing app. Free apps such as CapCut or the built-in editing tools on Instagram and TikTok are more than enough.
Practical details
- A delivery address. Many campaigns involve a product being sent to you, so make sure your address is correct in your profile.
- Payout details. Fill these in completely, so you get paid without delay after a campaign.
- Time and reliability. Brands count on you to deliver your content on time and follow the brief. That matters more than any piece of equipment.
What you don't need
You don't need a big following, because many brands deliberately look for smaller creators. You don't need expensive gear, because a phone and good light will take you a long way. And you don't need an agency or a manager, because on Influentials you work with brands directly.
Ready to get started?
Read How to sign up as a creator for the step-by-step guide.
Ready to start? Sign up as a creator and get matched with brands looking for content like yours.