Many creators think brands only want to work with big accounts. In practice, it's often the other way around. More and more brands deliberately choose micro creators and UGC creators.
Why brands choose smaller creators
- Engagement. Smaller accounts often have a closer relationship with their followers. People read the comments, ask questions and trust the recommendations.
- Authenticity. Content from creators with a smaller following feels personal and real, not like an advertisement.
- Niche audiences. A creator with 3,000 followers who all love running can be more valuable to a sports brand than a big account with a broad audience.
- UGC. For user-generated content, the brand uses your content on its own channels or in ads. What counts is the quality of your content, not the size of your audience.
What brands do look at
Brands look at the quality of your photos and videos, how well your style fits their brand, how engaged your followers are, and whether you are reliable: do you deliver on time and follow the brief?
How to get started
- Complete your profile. Add a clear description of who you are and what kind of content you make.
- Connect your social channels. That way brands can see your content and statistics straight away.
- Apply to campaigns that suit you. Choose brands you really like. That shows in your content.
- Deliver well and on time. Good reviews from brands help you get selected for more campaigns.
Every big creator started small. The sooner you begin, the sooner you build up experience and a portfolio.
Ready to start? Sign up as a creator and get matched with brands looking for content like yours.