Applying for campaigns without being selected can be frustrating. The good news is that there's a lot you can do yourself to increase your chances. It starts with understanding what brands look for.
How do brands choose creators?
Brands look at whether you fit their product and target audience, whether your content is good, and whether they can rely on you. For some campaigns, our team puts together a selection of suitable creators for the brand. In both cases, your profile is the first thing that's looked at.
1. Make your profile strong
A complete profile with a clear photo, a specific bio and connected socials makes it easy for brands to see what you have to offer. Read How to build a strong creator profile for tips.
2. Keep your social connections active
Brands want to see your latest content and statistics. Check regularly that your socials are still connected. A broken connection means brands can't see your recent work.
3. Apply for campaigns that suit you
Applying for everything rarely works. Choose campaigns that fit your niche, your style and your audience. You'll make better content for brands you genuinely like, and brands can see straight away that you're a good match.
4. Read the brief before you apply
Check that you can deliver what's asked: the type of content, the number of videos, the platform and the deadline. Only apply if you can really meet the expectations.
5. Apply in good time
Campaigns can fill up quickly. If you see a campaign that suits you, don't wait too long to apply.
6. Show what you can do
Brands look closely at your recent posts. Make sure your feed shows the kind of content you want to make for brands. Want to do more UGC work? Then show examples of product content, reviews or tutorials.
7. Collect good reviews
After every campaign, the brand can leave you a review. Good reviews make you stand out to new brands. You earn them by following the brief, delivering on time, communicating clearly and handling feedback well.
8. Be reliable
Brands remember creators they enjoyed working with. If you deliver well, you're more likely to be asked again by the same brand, and recommended to others.
9. Keep improving
Every campaign is a chance to learn. Look critically at your content, learn from feedback and keep developing your skills, for example with our tips on hooks, light, sound and storytelling.
Not selected?
Not being chosen doesn't always mean your content isn't good. Sometimes a brand is looking for a very specific profile, or there were simply many applications. Keep applying for campaigns that suit you, and keep working on your profile and content.
Common mistakes
Watch out for an incomplete profile, socials that aren't connected, applying for campaigns that don't fit your niche, applying without reading the brief, and a feed that doesn't show what you can do for brands.
Ready to start? Sign up as a creator and get matched with brands looking for content like yours.