Working with ten, twenty or fifty creators is great for your reach. But paying each of them separately is a lot of admin. You have to collect invoices, check bank details, deal with VAT questions and keep track of who has been paid. Influentials takes that work off your plate.
How it works
- Top up your wallet. You add your campaign budget to your Influentials wallet in one go. That budget covers both the creator fees and the platform's payout fee.
- Set the compensation. In your campaign you decide what creators receive: a fixed fee, a product, or both. Creators can see this before they apply, so there's no negotiating afterward.
- Creators deliver, you approve. Once a creator submits their content and you approve it, the payout is released.
- Payout runs through the platform. The creator is paid from your wallet balance. You don't have to make any transfers and you don't receive separate invoices from individual creators.
Why this saves you time
You make one top-up instead of dozens of transfers. You have one overview of what's been spent and what's left. Creators get paid quickly and reliably, which makes them more likely to work with you again.
Tips
Include the payout fee in your budget from the start, so your wallet doesn't run short in the middle of a campaign. Review submitted content promptly, because creators are only paid after you approve, and quick payment builds goodwill. If you want to keep spending low, a product-only campaign means no money payout is needed at all.
Questions?
Contact your Customer Success contact.
Want to put this into practice? See how Influentials helps brands run creator and UGC campaigns, or book a demo to talk it through.