- The Self-Service route: you use a ready-made platform that simplifies or takes over the operational work (such as contracts, chatting with creators and automated payments). Your existing marketeers can easily run the campaign 'on the side' via a central dashboard.
- The Managed route: you outsource the full execution (from creator selection to final evaluation) to the platform's experts. You remain the point of contact, but have zero worries about the day-to-day guidance.
For agenciesOffering it as a service
How do you offer influencer marketing without hiring specialists?
TL;DR
The key is using a self-service platform or the managed services of an external partner.