Welcome to the Influentials Blog

Here you'll find the latest insights on influencer marketing and UGC. We share trends, practical tips and inspiring cases that show how brands and creators achieve real results together. Stay informed and discover how to get the most out of your creator strategy.

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The Top 10 UGC and Influencer Marketing Trends Every Brand Must Prepare for in 2026

Layla le Bleu

December 11, 2025

Influencer marketing has officially moved from experimental to essential. As brands and agencies prepare for 2026, one thing is clear: UGC and creator led content are becoming the backbone of modern marketing. With consumers demanding authenticity, platforms evolving at speed, and technology reshaping everything from content creation to attribution, the coming year will redefine how brands work with creators.

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What Is a UGC Platform and How Does It Help Your Brand Grow

Audiences today no longer connect with overly polished advertising. They trust people, not productions. As a result, brands are turning to UGC marketing, a strategy built around authentic, creative content made by real customers and talented creators.To manage this kind of content effectively and at scale, more and more brands are using a UGC platform. Among these platforms, Influentials has become one of the leading solutions for brands across Europe that want high-quality, creative and data-driven user generated content.

How to Make Money as a UGC Creator Without a Big Following

If you love creating authentic, engaging content but don’t have thousands of followers, here’s the good news: you don’t need them to start earning money online. The rise of UGC (User-Generated Content) has completely changed how brands connect with audiences and opened the door for creators like you to get paid for your creativity, not your follower count.

How to Build a Personal Brand That Attracts Paid Collaborations

In today’s creator economy, your personal brand is your most valuable asset. For influencers and UGC creators, it’s not just about having followers. It’s about building a recognizable identity that brands want to align with. A strong personal brand makes you stand out, positions you as trustworthy, and opens the door to consistent paid collaborations.

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