Welcome to the Influentials Blog

Here you'll find the latest insights on influencer marketing and UGC. We share trends, practical tips and inspiring cases that show how brands and creators achieve real results together. Stay informed and discover how to get the most out of your creator strategy.

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The Top 10 UGC and Influencer Marketing Trends Every Brand Must Prepare for in 2026

Layla le Bleu

December 11, 2025

Influencer marketing has officially moved from experimental to essential. As brands and agencies prepare for 2026, one thing is clear: UGC and creator led content are becoming the backbone of modern marketing. With consumers demanding authenticity, platforms evolving at speed, and technology reshaping everything from content creation to attribution, the coming year will redefine how brands work with creators.

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How Much Does UGC Cost and What Influences the Price? A Guide for Brands

User Generated Content (UGC) has become one of the fastest-growing and most cost-effective ways for brands to produce authentic, high-performing content. One of the most common questions from businesses is: How much does UGC cost?

How to Start as a UGC Creator: A Complete Content Creator Guide

The rise of short-form video and authentic storytelling has opened the door for a new generation of creators: UGC creators. Brands are moving away from traditional influencer marketing and investing in creators who can produce high-quality, relatable, and entertaining content that feels native to platforms like TikTok, Instagram Reels, and YouTube Shorts.

How to Make High Converting UGC Videos That Brands Love

The era of standard product videos is over. Brands no longer want clips of someone holding a product and reading a script. They want UGC videos that feel like short stories, creative moments and real entertainment.

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