#UGC

Snapchat x Lipton Ice Tea

UGC as a solution for Snapchat Ads

Snapchat x Lipton Ice Tea campaign image 1
9
Videos
+11pt
Product awareness
+8pt
Ad awareness

About the campaign

Together with Lipton Ice Tea and Snapchat, we managed a campaign to promote the brand’s new flavor through engaging UGC-style advertising on Snapchat’s app. We set up the collaboration with 3 creators, who each produced out-of-the-box video content tailored to Snapchat’s dynamic style. In total, 9 videos were created and activated as UGC ads, with a campaign budget of €2,700.

The results

The results spoke for themselves: compared to brand-owned assets, the UGC ads performed significantly stronger, driving a +8pt lift in ad awareness (2x the benchmark) and a +11pt lift in product awareness (4x the benchmark). 📈 This campaign highlights the power of creator-driven UGC to boost brand impact on platforms like Snapchat, where authenticity and creativity make all the difference. With our managed services, brands can tap into UGC at scale and achieve standout results without the extra workload.

Campaign gallery

Snapchat x Lipton Ice Tea campaign image 1

Campaign videos

Snapchat x Lipton Ice Tea video 1
Snapchat x Lipton Ice Tea video 2
Snapchat x Lipton Ice Tea video 3

Frequently asked questions

Simply create a free account, set up your brand profile, and publish your first campaign. Our Campaign Wizard guides you step by step to find the right creators for your brand.

You can run UGC campaigns (user-generated content for your own channels), influencer marketing campaigns (creators post on their own channels), or a combination of both.

Our platform gives you access to detailed creator profiles with audience demographics, engagement rates, and past performance. You can filter by niche, location, platform, and more to find your perfect match.

Results vary by campaign type and goals. Our success stories show brands achieving millions of impressions, engagement rates above industry averages, and authentic content that resonates with target audiences.

Yes! Our managed services team handles everything from creator selection to campaign execution. We take the work off your hands so you can focus on your brand strategy.

Influentials operates across Europe with a strong presence in the Netherlands, Belgium, France, Germany, and the Nordics. Our creator network spans over 20 European countries.

Talk to a human

30 minutes with our team

Walk through the platform, see a live campaign, and get your questions answered. No pitch deck, just a real conversation.

  • See creators matched to a real brief
  • Walk through the campaign wizard
  • Get pricing tailored to your scale
SabineSophia
Sabine & Sophia
Customer success team