2,500+ vetted UGC creators, all European.
Every creator is screened for content quality, reliability and ability to follow a brief before being admitted. No open sign-up, no global talent pool of unknown quality.
UGC Marketing
Authentic content for your brand, made by real people and owned by you.
Commission 2,500+ vetted UGC creators to produce photos, videos and testimonials for your channels, your ads and your website. Full usage rights included. 3x cheaper than traditional production, and delivered within two weeks.
Full usage rights included. Every piece of UGC content comes with rights covering your paid and organic channels.
2,500+ vetted UGC creators. Content specialists, not influencers, no follower minimum required.
3x cheaper than traditional production. Same brief, same quality, a fraction of the cost.
Product video
Unboxing
Testimonial
Full rights included
What is UGC?
Your customers trust real people more than your brand. Use that.
UGC marketing means commissioning real people to create authentic content specifically for your brand. Not reposting customer photos. Not influencer posts. Purpose-built content that looks native, feels real and performs better than anything a studio produces.
UGC stands for user-generated content. At Influentials, it means working with vetted content creators who produce photos, videos and testimonials on your behalf. They create the content to your brief, you own the rights and use it wherever you need it, from Meta ads to your website homepage to your email flows.
UGC versus traditional production.
UGC via Influentials
Traditional production
Cost
3x cheaper than studio production
Agency fees, studio costs, talent fees and post-production
Speed
Delivered within 7 to 14 days
Weeks of production and post-production time
Look and feel
Authentic, platform-native, real-person style
Polished brand aesthetic that audiences recognise as an ad
Usage rights
Full rights included in every agreement
Limited rights, expiry dates and additional licensing fees
Scalability
Commission 5 or 50 creators at the same time
High cost and lead time to scale or refresh content
Performance
2x higher engagement than polished brand content
Increasing ad fatigue as audiences scroll past polished ads
2x
higher engagement than polished brand content on the same channels
3x
cheaper than equivalent content produced in a traditional studio
74%
of consumers rely on social content from real people before buying
7–14
days from brief to delivered content, ready to use across channels
Why Influentials
Everything you need from a UGC platform. And one thing others do not offer.
Influentials was built for brands that want authentic content at scale, without unpredictable costs, complex rights negotiations or a global creator pool that has nothing to do with your European market.
Not charged per second of video.
Some platforms charge per second of content delivered. On Influentials you pay the creator directly for their work. The platform cost is a simple subscription or per-campaign fee. No surprises.
Full usage rights included in every agreement.
Every collaboration agreement includes usage rights covering paid social, organic social, website and email. No separate licensing, no expiry dates to track.
Brief to delivery in 7 to 14 days.
Set your brief, select creators and receive finished content within two weeks. No scheduling, no studio availability, no post-production delays.
Content in any format you need.
Product videos, unboxings, testimonials, tutorials, lifestyle photos and before-and-after content, all available from one platform, briefed and delivered consistently.
UGC and influencer marketing in one place.
If you also want to amplify UGC content through creator audiences, both services are available on the same platform without switching tools.
How it works
From brief to content you own, in 5 steps.
No studio booking. No agency middleman. A straightforward process that gets authentic content into your hands fast.
Write your brief.
Use the Campaign Wizard to define your content requirements. Specify the format (video, photo, testimonial), the tone, the key messages and any product or prop requirements. The clearer your brief, the better your content.
Select your creators.
Browse UGC creator profiles and their previous work. Filter by content style, niche and platform experience. Choose creators whose aesthetic matches your brand.
Send agreements in one click.
Pre-built UGC agreements are ready to send instantly. The agreement covers content deliverables, timeline, payment and usage rights. Both parties sign digitally before any content is created.
Creators produce and submit.
Creators produce the content to your brief and submit it through the platform for your review. Use the Influentials Messenger to give feedback or request adjustments. All communication is logged.
Approve, pay and use everywhere.
Once you approve the content, payment is processed automatically. Usage rights are already covered in the agreement. Use the content in your ads, on your website, in your email flows and across your social channels.
UGC creators
UGC creators are not influencers. That is exactly the point.
A UGC creator's value is in the quality of their content, not the size of their following. They are content specialists, people who are exceptionally good at making authentic, natural-looking photos and videos that feel native to social platforms.
What makes a great UGC creator.
A great UGC creator can make your product look real and desirable without making it look like an ad. They understand lighting, framing and pacing without formal training. They can follow a brand brief closely while making the content feel genuinely personal. They deliver on time and communicate clearly.
They do not need to be famous. They do not need a large following. They need a good eye, a reliable setup and the ability to make content that stops a scroll.
What we look for in our selection.
- Content quality across multiple formats and styles
- Ability to follow a brief without producing generic output
- Consistent delivery track record across previous campaigns
- Natural, authentic on-camera presence for video content
- Good lighting setup and clean audio for video formats
- Responsiveness and professionalism in platform communication
No follower minimum. Ever.
UGC creators on Influentials do not need any social following to participate. Their content is made for your channels, not theirs. A creator with 200 followers and exceptional video skills is more valuable for UGC than an influencer with 50,000 followers and average production quality.
Content types
Six types of UGC content. One platform to commission them all.
Different content types perform differently depending on where you use them and what you want the audience to feel. Here is an overview of what is available and where each type works best.
Product video
Talking head or product demonstration
The creator shows and talks about your product on camera in their own words. The most versatile UGC format, works equally well for product launches, always-on ads and social proof.
Meta video ads · TikTok ads · Instagram Reels · product detail pages
Unboxing video
First reaction, genuine surprise
The creator unboxes your product on camera, capturing their authentic first impression. Highly shareable and exceptionally trustworthy because the reaction is real and unscripted.
Product launches · social ads · YouTube pre-roll · gifting content
Testimonial
Real person, real experience
The creator shares their honest experience after using your product for a period of time. The most trust-building format available, works particularly well for skeptical or consideration-stage audiences.
Retargeting ads · landing pages · email nurture · Google Display
Tutorial or how-to
Show, do not tell
The creator demonstrates how to use your product step by step. Reduces purchase hesitation by showing the product in use. Especially effective for products that require explanation or assembly.
Consideration-stage ads · product pages · YouTube · onboarding emails
Lifestyle photo or video
Your product in real life
Your product featured naturally in an everyday setting, no studio backdrop, no perfect lighting setup. Real life, exactly what social media audiences expect and respond to.
Instagram feed · Pinterest · website heroes · Google Shopping
Before and after
The transformation story
A clear visual or narrative contrast between the problem and the result after using your product. Highly effective for beauty, fitness, food and home improvement brands.
Performance ads · social proof sections · before-and-after emails
Where to use it
Commission once. Use everywhere.
Full usage rights are included in every Influentials UGC agreement. One piece of content can work across six different channels without any additional licensing cost.
Social media ads (Meta & TikTok)
UGC outperforms polished ad creative on every paid social platform because it looks native to the feed. Audiences do not immediately register it as an ad.
Performance: Lower CPCs and stronger ROAS than studio-produced ad creative on Meta.
Instagram & TikTok organic
Repurpose UGC content on your own brand channels to increase organic engagement. Real-person content consistently outperforms branded graphic posts.
Performance: 2x higher engagement than polished brand posts on average.
Website product pages
Adding UGC video and photo to product pages increases time on page and reduces purchase hesitation at the point of decision.
Performance: Measurably higher conversion than pages with studio imagery only.
Email marketing
Customer-style content in email flows drives higher click rates than standard brand imagery, especially in abandoned cart and post-purchase flows.
Performance: UGC testimonials outperform generic promo emails on opens and clicks.
Google Display & YouTube
UGC-style creative performs strongly in Display and pre-roll formats where authenticity creates contrast with the surrounding environment.
Performance: Higher view-through rates than high-production brand videos.
Retail & trade marketing
UGC imagery and video can be repurposed in in-store displays, trade presentations and retail partner materials to show the product in a real-world context.
Performance: Retail partners increasingly prefer real-person imagery over studio shots.
For performance marketers
The creative that wins in paid social is not the most polished. It is the most real.
Ad fatigue is the biggest enemy of a performance marketing budget. The fastest way to fight it is with a constant supply of fresh, authentic creative that audiences do not immediately register as an ad. That is exactly what UGC delivers.
Stops the scroll without looking like an ad.
UGC content looks like organic social posts. It blends into the feed rather than interrupting it, that is not a weakness, it is the mechanism. Audiences engage with content that feels real.
Solves the creative refresh problem.
High-performing ads burn out. The more budget behind them, the faster they fatigue. UGC lets you commission 10 or 20 variations at once and test and rotate creative without studio costs or lead times.
Lower CPCs. Stronger ROAS.
Brands that switch from studio creative to UGC in their Meta and TikTok campaigns consistently see lower cost per click and higher return on ad spend. The algorithm rewards content that earns genuine engagement.
Real UGC campaigns. Real results.
Dove
Beauty · Meta ads
How Dove replaced 6 months of studio shoots with a UGC library.
24 pieces delivered€38 cost per piece40% lower CPC
Read the caseHEMA
Retail · Product video
HEMA built 3 months of ad creative in 2 weeks with 12 UGC creators.
36 video assets14-day turnaround2.1x ROAS lift
Read the casePampers
FMCG · Testimonials
Pampers replaced hero imagery on 40 product pages with UGC testimonials.
40 pages refreshed15% lift in add-to-cart8 creators
Read the caseStart with one campaign. Build a permanent content engine when you are ready.
Per campaign
€0€299 per campaign published
Commission your first batch of UGC content without committing to a subscription.
Start for free- €299 per campaign published
- Up to 2 simultaneously active brands
- 3 team members
- Access only to UGC creators who apply to your campaign
- 19% service fee on creator payouts
Single brand
€449per month
Build an always-on UGC content engine with unlimited campaigns for one brand.
Start free trial- Unlimited campaigns
- 1 simultaneously active brand
- 5 team members
- Dedicated account manager
- 13% service fee on creator payouts
- Avg. 2x more engagement vs. benchmark
Multi brand
€749per month
Commission UGC content for up to 5 brands from one dashboard.
Start free trial- Unlimited campaigns per brand
- Up to 5 simultaneously active brands
- 10 team members, assignable per brand
- Dedicated account manager
- Multi-brand dashboard
- 10% service fee, lowest available
Want our team to write your UGC brief and select creators for you? Managed Campaigns adds expert execution to any plan. From €175 per campaign. Explore Managed Campaigns
FAQ
UGC marketing questions, answered.
Yes. Every collaboration agreement on Influentials includes usage rights covering paid social ads, organic social posts, your website and your email marketing. The rights are included in the agreement before any content is created. No separate licensing negotiations required.
You review all content before approving it. If a piece does not match the brief, you request revisions through the platform. The number of revision rounds is specified in the agreement. You only approve and pay for content that meets your standard.
For a first campaign, 5 to 10 creators gives you enough variation to see what styles and formats work best for your brand. For always-on content production, 10 to 30 creators per month is a common setup for brands running UGC as their primary creative source.
Yes. Usage rights for paid social advertising are included in the standard Influentials UGC agreement. You can run the content as ads on Meta, TikTok and Google without additional licensing fees.
Traditional studio production for a single brand video typically costs between €2,000 and €10,000 including agency fees, studio hire, talent and post-production. A UGC video from a vetted creator on Influentials typically costs between €50 and €250 per piece depending on format and complexity.
No. You can commission as few or as many pieces as you need. Some brands commission 3 pieces to test UGC for the first time. Others commission 50 pieces at once to build a creative library for a full quarter of ads.
Ready to build a content engine that actually converts?
Join 500+ brands already commissioning authentic UGC through Influentials. Start for free or book a 30-minute demo. No credit card needed and no obligations.
Demo takes 30 minutes. No pitch, a real conversation about your content goals and which creator types fit your brand best.