Sofia R.
@sofiarenata
Instagram · TikTok
128K
followers6.8%
engagement94%
credibilityInfluencer Marketing
Influencer marketing that actually works, powered by Europe's largest verified creator network.
Connect your brand with 13,000+ manually verified influencers across Europe and Scandinavia. Real audience data per creator, automated agreements and payments, all in one platform. No agency fees, no guesswork.
13,000+ verified influencers. Every single profile manually screened before admission.
Real audience data. See engagement rate, demographics and follower credibility before you choose anyone.
Campaigns live within 24 hours. No weeks of outreach, no cold emails.
Lukas M.
@lukasvibes
TikTok
412K
followers9.1%
engagement88%
credibility
Nora J.
@norajournal
74K
followers5.2%
engagement91%
credibility78M impressions generated
Why Influentials
Not just a directory. A verified network with data behind every decision.
Most influencer platforms let anyone sign up and call it a network. We screen every creator before admission so you are always choosing based on facts, not hope.
13,000+
manually verified influencers across Europe
Every profile screened by our team.
No auto-approved accounts. No fake followers. Every creator passes a manual review before admission, including an audience quality check.
78M+
real impressions, not projections
Actual delivered results.
Every impression came from a verified creator working with a real brand. Campaign results you can measure and report on, not estimates.
6+
years running influencer campaigns across Europe
More experience than any European competitor.
We have run 5,000+ campaigns across every industry and market in Europe. We built the platform around what actually works.
1
platform for influencer, UGC and managed
Everything in one place.
Brief, select, agree, communicate and pay, all from one dashboard. No external tools, no manual handoffs between systems.
How it works
From campaign idea to live influencer content, in 5 steps.
No agency middleman. No weeks of outreach. A straightforward platform that gets your campaign live fast.
Create your campaign brief.
Use the Campaign Wizard to define your goal, target audience, content format, platform and creator requirements. Publish your campaign to the Influentials marketplace in minutes.
Select your creators.
Browse profiles with real audience data. Filter by niche, location, platform, engagement rate and follower count. Review their portfolio and past brand collaborations. Choose who truly fits your brand.
Send agreements in one click.
Pre-built creator agreements are ready to send instantly. Both parties sign digitally. No custom contracts, no legal back-and-forth, no delays before the campaign starts.
Connect, align and create.
Use the Influentials Messenger for all creator communication. Share your briefing, align on content direction and approve posts before they go live on the creator's channel.
Content goes live. Pay in one click.
Influencers publish to their channels. Payments are processed automatically via iDeal, Visa or invoice. No invoice chasing, no manual bank transfers per creator.
The creator network
13,000+ creators. Every single one verified.
We do not run an open marketplace where anyone can sign up and call themselves an influencer. Our team reviews every applicant, checking content quality, audience authenticity and engagement history, before they are admitted to the network.
How we screen every creator
Before any creator is admitted to Influentials, our team manually reviews their content quality, posting consistency, follower credibility and engagement history. We check for bought followers, engagement pods and inactive audiences. Only creators who pass this review are admitted. No exceptions.
Engagement rate over 6 months.
Real engagement tracked over time, not a single spike from a giveaway or a viral post.
Audience demographics.
Age, gender and location of their actual followers. Not self-reported, pulled directly from platform data.
Follower credibility score.
The percentage of real, active followers versus inactive or suspicious accounts.
Platform coverage.
Which platforms the creator is active on, Instagram, TikTok, YouTube or Facebook, with follower counts per platform.
Audience growth trend.
Is their audience growing, stable or declining? Know before you commit to working with them.
Previous brand collaborations.
See which brands they have worked with before, what the content looked like and how it performed.
Platforms
One campaign setup. Every major platform.
Run influencer campaigns across Instagram, TikTok and Facebook from one dashboard. Set platform requirements in the Campaign Wizard and only see creators active on the platforms you need.
Reels, posts, stories and carousels.
Strongest for lifestyle, beauty, food and fashion. Best engagement rates for visual products.
TikTok
Short-form video and trends.
High organic reach and strong for product discovery. Best for reaching audiences under 35.
Posts, reels and stories.
Effective for audiences aged 30 to 55. Strong for local campaigns and event promotion.
Campaign types
Flexible campaigns. Cash, product or both.
Unlike platforms that only support product swaps, Influentials gives you full flexibility on how you reward creators. The reward type is always visible to creators before they apply, so there are no misaligned expectations.
Paid campaign
You pay the influencer a cash fee for their content and their reach.
You set the budget per campaign, not per creator. The fee each creator receives is visible to them before they apply. Once content is approved, payment is processed automatically. No invoice, no bank transfer per creator.
Example: a yoghurt brand pays 15 micro-influencers between €100 and €250 each to publish one TikTok and one Instagram Reel.
Product campaign (barter)
You send your product. The influencer creates authentic content about it.
Great for product launches and gifting campaigns. Creators apply knowing they will receive the product and keep it. No cash changes hands. Usage rights for the content are covered in the agreement.
Example: a cosmetics brand sends 30 beauty influencers a product set worth €45. Each creates an unboxing video and an Instagram post.
Combination campaign
You send the product and pay a cash fee on top.
The highest-performing campaign type for creator motivation and content quality. Creators receive the product to try and a fee for their time. Both are stated clearly before any creator applies.
Example: a fitness brand sends its new supplement to 20 influencers and pays each €150 for a detailed review video on TikTok.
Audience data
Know exactly who you are reaching, before you commit.
Every creator profile on Influentials includes six audience data points, so your selection decision is always based on facts, not on a profile picture and a follower count.
Most influencer platforms show you a follower count and an engagement rate. Influentials shows you six data points per creator, all sourced directly from platform APIs and updated regularly. Here is what you see before you choose anyone.
Engagement rate over time.
A high and consistent engagement rate means their audience is real and actively pays attention. Spikes followed by drops usually indicate engagement pods or giveaways.
Audience age breakdown.
Confirm whether the creator's audience matches your target demographic before you spend anything.
Audience gender split.
Essential for beauty, personal care and fashion campaigns where audience gender directly affects campaign relevance.
Audience location by country and city.
Vital for local or regional campaigns and for European brands who need creators with audiences in specific markets.
Follower credibility score.
The percentage of real active followers versus inactive or suspicious profiles. A score below 70% is a red flag.
Audience growth trend.
A growing audience signals an engaged, active creator. A declining audience can indicate past controversy, reduced relevance or audience fatigue.
Real influencer campaigns. Real results.
America Today
Fashion · TikTok
How America Today reached 1M+ people in 7 days on TikTok.
1M reach8% engagement rate12 creators
Read the caseHEMA
Retail · Instagram
HEMA's viral back-to-school campaign with 40 micro-influencers.
450K reach6.4% engagement40 creators
Read the caseVodafone
Telecom · Multi-platform
Vodafone drove 12K sign-ups with an always-on creator programme.
12K sign-ups2.1M impressions25 creators
Read the caseStart for free. Build an always-on influencer channel when you are ready.
Per campaign
€0€299 per campaign published
Test the platform and run your first campaign without committing to a subscription.
Start for free- €299 per campaign published
- Up to 2 simultaneously active brands
- 3 team members
- Access only to creators who apply to your campaign
- 19% service fee on creator payouts
Single brand
€449per month
Build an always-on influencer channel with unlimited campaigns for one brand.
Start free trial- Unlimited campaigns
- 1 simultaneously active brand
- 5 team members
- Dedicated account manager
- 13% service fee on creator payouts
- Avg. 2x more engagement vs. benchmark
Multi brand
€749per month
Run influencer campaigns across up to 5 brands from one dashboard.
Start free trial- Unlimited campaigns per brand
- Up to 5 simultaneously active brands
- 10 team members, assignable per brand
- Dedicated account manager
- Multi-brand dashboard
- 10% service fee, lowest available
Want your campaigns run by our team? Managed Campaigns adds expert execution to any plan. From €175 per campaign. Explore Managed Campaigns
FAQ
Influencer marketing questions, answered.
Every creator on Influentials passes a manual review before admission, including a check for bought followers and engagement pods. You also see a follower credibility score on every profile before you select anyone, showing the percentage of real versus suspicious accounts.
Yes. You review and approve all content inside the platform before the creator publishes it. Content only goes live on their channel once you have approved it. You can request revisions before approving.
Your first campaign can be live within the same day. Most brands receive their first creator applications within 24 hours of publishing their campaign to the marketplace.
Content ownership and usage rights are defined in the creator agreement before any content is created. The agreement specifies exactly which channels you can use the content on and for how long. Always clear before the campaign starts.
Yes. You can specify multiple platforms in one campaign brief or run separate campaigns per platform. Many brands run a combined Instagram and TikTok campaign with the same creator pool.
In a product campaign the creator receives your product and creates content about it, no cash is paid. In a paid campaign the creator receives a cash fee for their content and reach. A combination campaign includes both. All three types are supported on Influentials, and the reward is always visible to creators before they apply.
Ready to launch your first influencer campaign?
Join 500+ brands already running campaigns through Influentials. Start for free or book a 30-minute demo. No credit card needed and no obligations.
Demo takes 30 minutes. No pitch, just a real conversation about your goals and the right plan for your brand.