Succes Story

Together with Lipton Ice Tea and Snapchat, we managed a campaign to promote the brand’s new flavor through engaging UGC-style advertising on Snapchat’s app. We set up the collaboration with 3 creators, who each produced out-of-the-box video content tailored to Snapchat’s dynamic style. In total, 9 videos were created and activated as UGC ads, with a campaign budget of €2,700.

The results spoke for themselves: compared to brand-owned assets, the UGC ads performed significantly stronger, driving a +8pt lift in ad awareness (2x the benchmark) and a +11pt lift in product awareness (4x the benchmark). 📈 This campaign highlights the power of creator-driven UGC to boost brand impact on platforms like Snapchat, where authenticity and creativity make all the difference. With our managed services, brands can tap into UGC at scale and achieve standout results without the extra workload.