Succes Story

Together with Hill & Knowlton, Pampers launched a campaign in the Netherlands to promote their Pampers Baby-Dry Pants. The agency collaborated with 28 influencers, each with audiences between 2,000 and 70,000 followers, ensuring a strong mix of reach and authenticity.

Each influencer shared 3 Instagram Reels, resulting in more than 238,000 impressions and an impressive 4% engagement rate. This campaign demonstrates how agencies can easily roll out influencer activations from small-scale campaigns to large brand launches, using the right mix of creators and formats to deliver impactful results.