Succes Story

Lotus Biscoff recently launched the flavourful campaign #AandeBakmetLotusBiscoff to get everyone in the Netherlands baking using their biscuits and spreads! To reach the right audiences, they challenged creators to come up with an exciting new recipe inspired by their products. The combination of UGC and influencer marketing is what added to the authenticity and success of this campaign.

With a layered influencer strategy, the target audience was inspired to get hands-on in the kitchen. A collaboration with 15 food and lifestyle creators ensured the delivery of one-of-a-kind, high-quality video content that was shared on their social channels. Overall this resulted in an impressive 195,7K impressions and 71,5K reach. To make the most of the content, Lotus also shared edited versions of the videos across their social channels for maximum reach. The proof is in the pudding, authentic content works.