Succes Story

Lamb Weston collaborated with 10 popular food influencers to showcase their creativity with the ultimate sauce dipping combinations for their renowned potato fries. The campaign, aptly hashtagged #DipOrSkipChallenge, was a sensation across various social media platforms.

It was the ingenious contributions from each influencer that ultimately led to the success of the campaign, with each producing captivating content. The fruitful collaboration yielded 10 distinct videos, each featuring a unique and mouthwatering dip recipe. The campaign garnered an impressive 83K impressions and a reach of 68K, making it a truly memorable endeavor.