Succes Story

Kinder Ice Cream created a campaign to promote their new delicious ice creams, which take you back to your childhood from your very first bite. A selection of 30 male and female content creators were asked to create Instagram posts and stories showcasing the new Kinder ice creams. The result? Lots of authentic, playful, and colorful posts.

There was a ton of interest in this campaign. 197 influencers signed up, and 30 of them were selected to collaborate with Kinder. These influencers possessed a correct brand image, and all created very diverse and authentic posts. High-quality product photos were delivered that adhered to the briefing whilst providing the content creators with the freedom to create. They delivered content radiated them having fun with their appetizing Kinder ice creams.