Succes Story

Innocent wanted to increase their brand awareness and show off their sustainable brand promise. They organized a fun event for influencers around the theme of sustainability to kick-off their activation strategy for the Netherlands. Innocent wanted to collaborate with content creators as an aid to increase awareness amongst their brand within the Netherlands.

During the event, all the creators had a lot of fun and this resulted in authentic content with a positive brand message. You could see that the influencers were having a good time whilst also promoting a healthy lifestyle with Innocent smoothies. The engagement rate for this campaign was 3.2% with a whopping total reach of 3 million!