Succes Story
Gassan
Bringing casual into the picture
86
Influencers applied
138.000
Reached on Instagram
5.7%
Average engagement rate
In order to generate more online and offline exposure for Choices by DL, a suitable influencer marketing campaign was considered together with Influentials. The result? A nice high tea with bubbles for which a group of inspiring modern women were invited to view the collection of Choices by DL.
A total of 86 influencers signed up for this campaign, and ultimately seven of them were selected to work together. A number of things were taken into account during the selection. Firstly, the appearance of the girls was very important: the look and feel of the overall feed and stories on Instagram were taken into account. In addition, the total picture and brand match must be an exact fit with the brand.
15.000+
Premium brands and influencers use Influentials.
