Succes Story

America Today launched its shorts and skirts campaign through the Influentials platform to showcase their new summer collection. Content creators were asked to style either shorts or skirts together with a matching top from America Today. Their task was to create a summer outfit and capture it in a fitting photo.

The content created for this campaign is diverse and radiates summer vibes and a good time. This campaign was quite successful. On average, the engagement rate for a campaign is between 2% and 3%, with this campaign it was 5.9%. The entire campaign also generated 40,000 likes across 21 posts, which is a lot.