One of the biggest advantages of working through a platform is that you don't have to arrange payment yourself. No chasing brands, no awkward reminders and no waiting to see whether the money will actually arrive. Here's how it works on Influentials.
How the payout works
- The brand reserves the budget. Before a campaign starts, the brand adds its budget to its wallet on Influentials. This means the money for your compensation is already on the platform.
- You complete your payout details. Make sure your payout details in your profile are complete and correct. Without them, we can't pay you.
- You deliver your content. Deliver your content as described in the brief, before the deadline.
- The brand approves. The brand checks your content. If adjustments are needed, you'll receive feedback first.
- You receive your payout. Your payout is made through the platform 10 days after the campaign's end date. If you delivered your content late, your payout may come later.
Why this is convenient
- Clarity. You know in advance when you'll be paid: 10 days after the campaign ends.
- Security. The budget is reserved in advance, so you know the money is there.
- Less admin. You don't have to send invoices to each brand separately or chase payments.
- One overview. You can see all your campaigns and payouts in one place.
Product campaigns
In some campaigns, the compensation is a product rather than money. In that case, there's no money payout: the product you receive is your compensation. You can always see in the brief what you'll receive before you apply.
How do you avoid delays?
- Complete your payout details right away. Do this as soon as you create your account, so nothing holds up your payout later.
- Deliver on time and according to the brief. Late delivery can delay your payout. And the better your content matches the brief, the fewer revisions are needed and the sooner it's approved.
- Handle feedback quickly. If the brand asks for adjustments, make them promptly so your content is approved before the campaign ends.
Read How to avoid late payments for more tips.
Haven't received your payout?
First check whether 10 days have passed since the campaign's end date, and whether you delivered your content on time. If you delivered late, your payout may come a little later. Then check that your payout details are complete and correct, and that the brand has approved your content. Is everything in order and you still haven't received anything? Contact Influentials support, and mention the name of the campaign so we can help you quickly.
Taxes
As a creator, you're responsible for your own tax affairs. Income from campaigns, including products you receive, may be taxable. Read Do you need to charge VAT as a creator? for more information, and check with the tax authorities or an accountant if you're unsure.
Ready to start? Sign up as a creator and get matched with brands looking for content like yours.