Influencer marketing focuses on creators promoting brands to their own audience, while UGC marketing uses creator-made content on the brand’s channels. Influencers bring reach, UGC creators provide authentic content without needing followers.
Brands in e-commerce, beauty, fashion, lifestyle, fitness and travel see the strongest results from influencer and UGC marketing. Any business that sells visually appealing products or services to consumers can benefit, especially when authenticity and social proof drive buying decisions.
You can measure ROI by tracking metrics like reach, engagement, clicks, conversions and content performance in ads. Use unique links, discount codes or platform insights to see which creators or posts drive the most results.
You need permission and usage rights before using influencer or UGC content. Always agree on where and how the content can be used (e.g. ads, socials, website) and for how long. A good platform or contract covers copyright, licensing and ownership to protect both sides.

Companies and brands are always looking for authentic content creators like yourself. Sign up for free and apply to your favorite campaigns within minutes.

Companies and brands are always looking for authentic content creators like yourself. Sign up for free and apply to your favorite campaigns within minutes.

Companies and brands are always looking for authentic content creators like yourself. Sign up for free and apply to your favorite campaigns within minutes.


Get in touch for more information about the in-depth offerings, pricing and more about the managed campaign services.


Get in touch for more information about the in-depth offerings, pricing and more about the managed campaign services.