Brands

Frequently Asked Questions

Find clear answers to the most common questions. Learn how everything works and get the information you need in one place.

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What types of businesses see the best results from influencer and UGC marketing?

Brands in e-commerce, beauty, fashion, lifestyle, fitness and travel see the strongest results from influencer and UGC marketing. Any business that sells visually appealing products or services to consumers can benefit, especially when authenticity and social proof drive buying decisions.

How can I measure the ROI and performance of influencer or UGC campaigns?

You can measure ROI by tracking metrics like reach, engagement, clicks, conversions and content performance in ads. Use unique links, discount codes or platform insights to see which creators or posts drive the most results.

What are the legal and copyright considerations when using influencer or UGC content?

You need permission and usage rights before using influencer or UGC content. Always agree on where and how the content can be used (e.g. ads, socials, website) and for how long. A good platform or contract covers copyright, licensing and ownership to protect both sides.

How do I find authentic creators who fit my brand identity?

Look for creators whose content, tone and audience match your brand values and style. Platforms like Influentials make this easy by showing you a creator’s demographics, content examples and interests so you can choose the right fit.

How can I use influencer or UGC content in my TikTok and Instagram ads?

You can use influencer or UGC content in TikTok and Instagram ads by securing usage rights and repurposing the videos in your ad manager. This type of content performs well because it feels native, authentic and less like a traditional ad.

How much does it cost to work with influencers or produce UGC content?

Costs vary per campaign, but influencers typically earn from €200 per collaboration, while UGC content starts around €150 per video. Pricing depends on usage rights, content type, audience size and deliverables.

How do I choose between hiring influencers or UGC creators for my campaign?

Choose influencers when you want reach, visibility and social proof. Choose UGC creators when you need authentic content to use on your own channels. Many brands use both: influencers to promote, and UGC creators to fuel ads, socials and websites.

What is a UGC platform and how can it help me find creators?

A UGC platform is an online marketplace where brands can find and collaborate with content creators. It helps you discover creators that match your target audience, manage briefs, and receive authentic photos or videos quickly and efficiently.

How can my brand benefit from working with UGC creators and influencers?

Brands benefit from both: influencers create reach and social proof through their own audience, while UGC creators deliver authentic content brands can use in ads, socials and websites to boost trust and conversions.

What is the difference between influencer marketing and UGC marketing?

Influencer marketing focuses on creators promoting brands to their own audience, while UGC marketing uses creator-made content on the brand’s channels. Influencers bring reach, UGC creators provide authentic content without needing followers.

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