Rotterdam, June 2026 – Influentials has been officially recognised as a TikTok Shop Creator Agency Partner. With this status, the creator marketing platform strengthens its position in the fast-growing world of social commerce, creator marketing and user generated content (UGC).
Social commerce is changing the game
TikTok Shop is changing the way consumers discover and buy products. Where social media was traditionally used for visibility and engagement, the focus is shifting more and more towards direct conversion through creators. Within TikTok Shop, creators play a central role in connecting brands with their audience through authentic content, live shopping and affiliate marketing.
What this means for creators
As an official TikTok Shop Creator Agency Partner, Influentials supports creators in building their presence within TikTok Shop, growing affiliate income and entering into commercial collaborations with brands.
"TikTok Shop marks an important shift in the creator economy. Content, community and commerce come together here on a single platform. We see that both brands and creators are looking for partners who can guide them through this development. This partnership lets us play an even bigger role in that," says Charlotte Koeleman, co-founder of Influentials.
Influentials works with an extensive network of creators, micro-influencers and UGC makers, and supports brands in setting up scalable creator campaigns. The platform combines technology, data and a strong creator network to help brands grow through authentic content and creator-led marketing.
The rise of social commerce
With the arrival of TikTok Shop, a new phase is emerging in which creators not only generate reach and engagement, but also contribute directly to sales results. Influentials expects social commerce to play an increasingly large role in the marketing landscape in the coming years, and is therefore actively investing in knowledge, tooling and creator guidance around TikTok Shop.
About Influentials
Influentials is an independent creator marketing platform that connects brands with creators, micro-influencers and UGC makers. The company helps organisations develop scalable creator campaigns, influencer marketing programmes and social commerce strategies. With a focus on authenticity, community and performance, Influentials supports brands and creators in building sustainable growth within the creator economy.