Rotterdam, 14 September 2026. Influentials, the technology platform powering scalable creator marketing for brands and agencies, today announces its direct API integration with Pinterest, a visual search and discovery platform. This connects Influentials' network of 15,000+ vetted creators across Europe to Pinterest, giving brands a direct route to reach Pinterest's highly intentional audience.
Pinterest is a full-funnel platform where people come to find inspiration, curate ideas and shop. Creators play a central role in that journey. They help translate trends into practical inspiration, keeping content culturally relevant as tastes evolve, and act as a key link between brands and commerce by showing people how products fit into real life. By integrating the Pinterest API, Influentials makes it easier for brands and creators to collaborate on content that feels native on Pinterest.
What this means for creators
This partnership opens Pinterest up to the Influentials creator community as a genuine growth and monetisation opportunity, showcasing the untapped potential of the platform.
- New revenue streams: creators gain direct access to brand briefs explicitly scoped for Pinterest, giving them a new channel to grow their audience and monetise their work.
- Low-friction expansion: creators can leverage pre-existing content on Pinterest too, to build awareness and presence and reinforce their expert status.
- Education and onboarding: Influentials and Pinterest are co-hosting dedicated workshops on Pinterest best practices, creative formats and visual search optimisation, so creators can build sustainable long-term value.
What this means for advertisers
For advertisers and agencies in Europe, the integration provides a single, consolidated workflow to source and deploy Pinterest-ready creative through a marketplace they already rely on:
- Multi-format flexibility: brands can commission content built for Pinterest, across both UGC and affiliate models, for owned channels, paid media or affiliate links.
- Higher creative integrity: Influentials' quality controls, with niche-matched creators and manual vetting against bots and fake followers, mean brands sourcing creators can expect stronger creative relevance and content integrity.
- Earlier, simpler planning: by simplifying execution, the integration lowers the barrier to testing creator-led campaigns and helps teams plan Pinterest content earlier in their workflows.
A trusted channel into the Pinterest ecosystem
For Pinterest, the integration advances its broader objective of enabling advertisers to deploy creator campaigns at scale on the platform, through an established and trusted partner in strategically important European markets. In doing so, it also deepens Pinterest's connection with local creators and, thanks to Influentials' vetting and quality controls, delivers high-quality, brand-safe and actionable content that continues to make the platform relevant and inspiring for the people who use it.
"We're excited to integrate with the Pinterest API and make it easier for brands and creators to collaborate on the platform," said Sabine Jurgens, Partnerships Lead at Influentials. "Pinterest is where people come to discover ideas and plan what they want to do in the real world, so creator content works best when it feels native, useful and actionable. This integration gives creators clearer briefs, real support to grow on the platform and new opportunities, while giving advertisers a simpler path to source Pinterest-ready content that resonates with the Pinterest community."
As visual search and social commerce continue to redefine the consumer journey, Influentials is expanding its tooling to support multi-platform creator strategies. The feature is available now, and Influentials is already working alongside key agency partners to roll out the pilot programme for select enterprise clients.
About Influentials
Influentials is a scalable creator infrastructure platform that combines advanced technology, data-driven matching and automated campaign flows to streamline global creator marketing. Powered by a vetted ecosystem of over 15,000 high-quality UGC creators and micro-influencers, Influentials enables brands to generate authentic content at scale.
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products, all in a positive place online. Headquartered in San Francisco, Pinterest has 640 million monthly active users worldwide.