As a creator, you juggle ideas, scripts, deadlines, filming days, edits and campaigns. Without a system, it's easy to lose track. The right apps help you stay organised, so you can focus on making good content.
Collecting ideas
Ideas often come at unexpected moments. Write them down straight away, so you don't lose them.
- Notes apps. The built-in notes app on your phone, Google Keep or Apple Notes is perfect for quickly writing down ideas, hooks and inspiration.
- Notion. Handy if you want to organise your ideas, scripts and campaigns in one place, for example in a simple database.
- Saved videos. Save inspiring videos in a folder on TikTok or Instagram, so you can find them again later.
Planning and deadlines
- Google Calendar or your phone's calendar. Add your campaign deadlines, filming days and posting times, with a reminder a few days in advance.
- Trello. A visual board with columns such as "Idea", "Filming", "Editing" and "Delivered". You can see at a glance where each project stands.
- Notion or Google Sheets. Useful for a content calendar or an overview of all your campaigns, with deadlines, compensation, usage rights and exclusivity.
Scheduling posts
- Meta Business Suite. Lets you schedule posts and Reels for Instagram and Facebook in advance.
- TikTok Studio. Lets you schedule TikTok videos, via the desktop version.
- Later or Buffer. Tools for scheduling posts on several platforms at once. Most have a free version with limited options.
Scripts and filming
- Notes apps or Google Docs. Write your scripts and share them easily with a brand if needed.
- Teleprompter apps. Display your script on screen while you film. Useful for longer texts, but use your script as a guide so you still sound natural.
Editing
- CapCut. The most widely used editing app among creators, with automatic captions and many editing options.
- Edits by Instagram. Free, without a watermark and designed for vertical video.
- Canva. Handy for thumbnails, text graphics and simple video edits.
Read Which free editing apps can you use for UGC? for a full overview and tips.
A simple workflow
You don't need every app. A workflow like this is often enough:
- Ideas in a notes app.
- Scripts in a notes app or Google Docs.
- Deadlines and planning in your calendar or Trello.
- Editing in CapCut or Edits.
- Overview of campaigns in Notion or Google Sheets.
Tips
- Start small. Choose one or two apps and get used to them before adding more.
- Use reminders. Set reminders for deadlines, so you never deliver late.
- Keep everything in one place. The fewer places your information is spread across, the easier it is to find.
- Check the conditions. Features and prices of apps change regularly. Check what the free version offers before you start.
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