Measuring the success of an influencer campaign doesn’t have to be complicated. Depending on your main goal, here are the easiest ways to see if your campaign worked:
1. Track Direct Sales and Traffic
If your goal is to generate sales, use simple tracking methods:
- Promo Codes: Give each creator a unique discount code. Whenever a customer uses it, you know exactly who drove the sale.
- Custom Links: Provide creators with a specific link to your website so you can see how many people clicked through and bought something.
2. Measure Views and Engagement
If your goal is to get your brand noticed, look at these numbers:
- Views and Reach: How many people actually saw the creator's video or photo.
- Likes, Shares, and Comments: High interaction shows that people actually care about what the creator posted.
3. The Simple Math: Did it Pay Off?
To figure out your return, compare your earnings to your total costs:
- Total Costs: Add up creator fees, free products sent, and any software or ad costs.
- The Check: Subtract your total costs from the sales generated. If you made more money than you spent, your campaign was a success!
Want to put this into practice? See how Influentials helps brands run creator and UGC campaigns, or book a demo to talk it through.