User Generated Content

Frequently Asked Questions

Find clear answers to the most common questions. Learn how everything works and get the information you need in one place.

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How do I build a UGC portfolio that gets me hired?

Create a simple portfolio with 4–6 high quality sample videos that show different products, styles or niches. You can host them on a landing page, Instagram highlight, TikTok or Google Drive link, brands just want to quickly see your style and quality.

How can I make a professional UGC video that brands love?

To make UGC videos brands love, keep it natural but high-quality. Use good lighting, clear audio, show the product in use and focus on authentic, original storytelling. Keep the format vertical and short, just like the ads brands run on TikTok and Instagram.

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What are the best UGC platforms for beginners?

Great UGC platforms for beginners include Influentials, Hyred and Influee. They make it easy to create a profile, access paid projects and connect with brands without needing a large following.

How can I find paid UGC projects or reliable platforms?

You can find paid UGC projects by joining reliable platforms and marketplaces where brands post campaigns. On Influentials, for example, you can apply directly to UGC collaborations instead of pitching brands one by one.

What equipment or setup do I need to start creating UGC content?

To start creating UGC content, a smartphone with a good camera, natural lighting and a clean setup is enough. You can upgrade later with simple tools like a tripod, ring light or microphone to boost quality.

How can I make money as a UGC creator without showing my face?

You can make money as a UGC creator without showing your face by focusing on product-only content. Think hands-only videos, voiceovers, unboxings, lifestyle shots, or demos where the focus is on the item, not you.

How much do UGC creators earn per video or project?

In Europe, UGC creators typically charge between about €150 and €200 for a single high-quality video. Pricing varies widely depending on experience, content complexity, usage rights, and brand budget.

Do I need followers to be a UGC creator?

No, you don’t need a large following, creating authentic high quality content matters most.

How do I become a UGC creator?

To become a UGC creator, start by creating sample content in the style of the brands you’d like to work with. Share it on your socials or portfolio, then pitch to brands or join platforms where you can apply for UGC campaigns. Engagement matters less than creativity and quality.

What is a UGC creator and what do they do?

A UGC creator makes photos or videos for brands to use on their own channels. They don’t need a large following, their role is to produce authentic content that fits a brand’s style and goals.

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